Brand Assets

#divisions Brand System

Version 2.4.0 • Last Updated: Nov 2025 • For Internal & Partner Use

Official logos, color palettes, typography, and usage guidelines. Use these assets to maintain consistent brand representation across all channels.

Logo Variants

Use the appropriate logo version based on background contrast and application context.

Primary Logo

Default version for dark backgrounds. Use for web, app, and print.

Light Background

Inverted version for white or light surfaces. Maintains contrast ratio.

Monochrome

Single-color version for constraints like embroidery, fax, or grayscale print.

App Icon / Favicon

Standalone symbol for favicons, app icons, and compact layouts.

Color Palette

Click any swatch to copy the hex code to clipboard.

Primary Purple
HEX: #6C63FF | RGB: 108, 99, 255
Accent Pink
HEX: #E94B8A | RGB: 233, 75, 138
Tech Cyan
HEX: #00D4FF | RGB: 0, 212, 255
Success Green
HEX: #4ADE80 | RGB: 74, 222, 128
Deep Space
HEX: #0A0A0F | RGB: 10, 10, 15
Card Surface
HEX: #1A1A2E | RGB: 26, 26, 46

Typography System

Clean, modern typefaces optimized for digital and print readability.

H1 Heading
Font Family: Segoe UI / System UI
Usage: Headlines, displays, and key messaging
Weights: 700 (Bold), 800 (Extra Bold)
Scale: Clamp 2rem - 4rem, tight tracking
Mono Code
Font Family: SF Mono / Fira Code
Usage: Code snippets, tags, technical labels
Weights: 400 (Regular), 600 (Medium)
Color: Accent light on dark backgrounds

Usage Guidelines

Maintain brand integrity with these clear space, contrast, and modification rules.

✓ Clear Space & Sizing

● Maintain minimum clearance equal to the height of the logo icon on all sides.
● Minimum digital width: 120px | Minimum print width: 1.5 inches
✓
✗

✗ Do Not Modify

● Never stretch, skew, or rotate the logo.
● Do not add drop shadows, outlines, or effects.
● Avoid low-contrast backgrounds or busy patterns.

✓ Background & Contrast

● Use Primary on dark surfaces (< #2A2A3E)
● Use Light variant on white/light surfaces
● Maintain WCAG AA contrast ratio (4.5:1)
Complete Brand Kit

Download All Assets

Get the full ZIP package containing every logo format, color palette file, typography guidelines, and usage PDF.

📦 brand-kit-v2.4.0.zip  •  24.8 MB  •  42 files

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