Env Brand Assets

Identity

Logo Usage

Our logo represents clarity, sustainability, and forward-thinking innovation. Use it with care.

Primary Logo

Reverse / Light

Monochrome

Clear Space & Minimum Size

Maintain a minimum clear space equal to the height of the "E" mark. Never scale below 24px height for digital or 15mm for print.

Do's and Don'ts

✔ Always use approved color variations

✘ Do not stretch, rotate, or add effects

✘ Do not place on busy/low-contrast backgrounds

✘ Do not alter the wordmark or icon spacing

Palette

Brand Colors

Our palette reflects growth, clarity, and environmental responsibility. Click any swatch to copy the hex code.

Env Green

#0D9B5C

Vitality

#10B981

Deep Slate

#0F172A

Charcoal

#1E293B

Cloud

#F1F5F9

Pure White

#FFFFFF

ℹ All primary text on background combinations meet WCAG AA contrast standards.

Type

Typography System

We use Inter for its exceptional readability, modern neutrality, and extensive weight family.

Display / H1 800 Bold 3.5rem / 56px -1px tracking

Sustainable Impact

Use for hero headlines and major section dividers. Conveys confidence and clarity.

Heading / H2 700 Semibold 2.25rem / 36px -0.5px tracking

Measuring What Matters

Primary section titles and feature headers. Balances authority with approachability.

Subheading / H3 600 Medium 1.5rem / 24px Normal tracking

Actionable Insights

Card titles, UI headings, and callouts. Clean and scannable.

Body / Paragraph 400 Regular 1rem / 16px 1.6 line-height

Env provides cutting-edge sustainability solutions that help organizations measure, reduce, and optimize their environmental footprint with precision and ease. Our platform transforms complex data into clear, actionable strategies.

Default body text for web, apps, and documentation. Prioritizes legibility across devices.

Messaging

Brand Voice & Tone

Our voice is expert yet approachable, grounded in science but driven by optimism.

🌱 Purpose-Driven

Every message should connect back to environmental impact and long-term sustainability.

Do: "Reduce emissions by tracking Scope 3 data in real-time."
Don't: "Our software is really fast and good."

📊 Data-Confident

Speak with authority backed by metrics. Avoid hyperbole; let results drive the narrative.

Do: "Clients average a 32% reduction in carbon intensity within 12 months."
Don't: "We'll magically fix your planet problems overnight."

🤝 Collaborative

Position Env as a partner in the customer's journey, not just a vendor.

Do: "Let's build your sustainability roadmap together."
Don't: "You must use our platform to comply."

Visuals

Imagery & Iconography

Visuals should feel authentic, modern, and environmentally conscious.

📸 Photography Style

Use natural lighting, clean compositions, and diverse human/nature interactions. Avoid overly staged or cliché "green" stock.

Keywords: authentic, clean, sustainable, modern, diverse, natural light

🔷 Iconography

Use outlined, geometric icons with rounded corners. Stroke width: 1.5px. Align to a 24px grid. Prefer simplicity over detail.

Style: duotone or single-stroke, no harsh shadows, consistent corner radius (4px)

🎨 Illustrations

If used, maintain a flat-to-2.5D style with our brand palette. Avoid cartoonish or overly abstract metaphors.

Focus: clarity, system thinking, environmental cycles, data visualization

Assets

Download Brand Assets

Production-ready files for web, print, and partner use.

📦

Logo Pack

SVG, PNG, EPS in all color variations and clear-space guides.

Download ZIP

🎨

Color & Type Kit

Figma, Sketch, and CSS variable files for designers and developers.

Download Kit

📄

Brand Guidelines PDF

Complete printable handbook for internal and external partners.

Download PDF

🖼️

Imagery & Icons

Approved photography library and vector icon set.

Download ZIP