Brand Assets
Guidelines, files, and specifications for using the Aevum Encyclopedia identity. Use these resources to maintain consistency across all channels and materials.
Logo Usage
Clear Space & Sizing
Maintain a minimum clear space equal to the height of the "A" in Aevum around all sides. Minimum width: 120px (digital), 24mm (print).
Do & Don't
✓ Do
- Use approved color variations
- Maintain clear space
- Scale proportionally
✕ Don't
- Stretch or distort
- Add effects or shadows
- Change colors/typography
Color System
💡 Click any swatch or hex code to copy the value. All colors meet WCAG AA contrast standards when paired appropriately.
Type System
Iconography & Imagery
Icon System
Use outlined, geometric icons with 2px stroke weight. Maintain consistent corner radii (4px) and avoid filled variants unless indicating active states.
Photography Style
Use high-contrast, editorial-style photography. Prioritize authentic academic environments, diverse scholars, and abstract knowledge metaphors. Apply a subtle cool tone overlay (10% opacity) for consistency.
Patterns & Textures
Subtle geometric grids and dot matrices represent data and connections. Use at 3-5% opacity over backgrounds. Avoid heavy textures that compete with text readability.
Download Assets
All files are provided in industry-standard formats. For print, use CMYK PDFs. For digital, use SVG/PNG variants.