Prospect Theory & Risk Perception
How humans value gains and losses differently than traditional utility models predict. A deep dive into Kahneman and Tversky's groundbreaking framework that redefined economic psychology.
The Nudge: Architecture of Choice
Examining how subtle changes in option presentation can steer decisions without restricting freedom. Applications in public health, retirement savings, and environmental conservation.
Loss Aversion in Financial Markets
Why investors hold losing stocks too long and sell winners too quickly. The psychological asymmetry of pain vs. pleasure and its systemic impact on market efficiency.
Bounded Rationality & Heuristics
Herbert Simon's alternative to homo economicus. How cognitive limitations, incomplete information, and time constraints force humans to rely on mental shortcuts.
The Endowment Effect: Valuation Bias
Why ownership inflates perceived value. Experimental evidence showing people demand significantly more to give up an object than they would pay to acquire it.
Fairness, Reciprocity & Trust Games
Beyond self-interest: how altruism, spite, and fairness norms drive economic interactions. Insights from the Ultimatum Game and dictator experiments.