Purpose of This Page#
Aevum News is committed to providing high-quality, independent journalism. To sustain this mission, we utilize digital advertising. This page explains how we and our partners use information to deliver ads, and provides you with clear choices to control your preferences.
Note: Disabling personalized advertising may result in seeing fewer ads, but the ads you do see may be less relevant to your interests. You can change your preferences at any time.
What Are Personalized Ads?#
Personalized (or "targeted") ads are advertisements tailored to your interests, browsing habits, location, or device information. We use first-party data (information you provide directly to us) and, with your consent, third-party data to improve the relevance of the content you see while using our platform.
This includes:
- Contextual Advertising: Ads based on the article or topic you are currently viewing.
- Behavioral Advertising: Ads based on your past browsing activity across our site and partner networks.
- Geo-Targeting: Ads relevant to your general geographic region or country.
How We Use Data for Advertising#
We collect limited, non-personally identifiable information to support our advertising ecosystem. This may include:
- Device type, browser language, and operating system
- Approximate location (city/region level, not exact GPS coordinates)
- Pages viewed and time spent on articles
- Interaction with ads (clicks, impressions)
We do not sell your personal data to advertisers. Any data shared with our ad partners is processed in strict compliance with applicable privacy laws, and you maintain full control over your preferences.
How to Opt-Out or Manage Preferences#
You have the right to opt out of personalized advertising at any time. Below are industry-standard tools that allow you to manage your preferences across participating networks.
Digital Advertising Alliance (DAA)
Opt out of personalized ads from DAA member companies on desktop browsers.
Network Advertising Initiative (NAI)
Opt out of interest-based advertising from NAI member companies.
Mobile Ad Choices (DAA App)
Manage personalized ad preferences on iOS and Android devices.
European Digital Advertising Alliance (EDAA)
Manage your cookie and ad preferences for EU/EEA users.
You may also contact us directly to request removal from any direct advertising mailing lists.
Third-Party Partners & Ad Networks#
Aevum News works with trusted technology partners to deliver, measure, and optimize our advertising. These partners may use cookies, device identifiers, or similar technologies to serve ads. Each partner operates under their own privacy policies, and we encourage you to review them.
Our primary advertising technology providers include:
- Header Bidding Platforms: For real-time ad auctions
- Ad Verification & Fraud Prevention: Ensuring ad quality and brand safety
- Analytics Providers: Measuring campaign performance and user engagement
We periodically review our partners to ensure alignment with our editorial standards and privacy commitments.
Industry Self-Regulatory Programs#
Aevum News adheres to industry best practices and self-regulatory guidelines, including:
- Digital Advertising Alliance (DAA): Promotes transparency and user choice in online advertising.
- Network Advertising Initiative (NAI): Provides tools for users to control online advertising privacy.
- Interactive Advertising Bureau (IAB): Standards for ad tech interoperability and privacy.
We regularly update our practices to reflect evolving regulations such as GDPR, CCPA/CPRA, and emerging global privacy frameworks.
Questions & Contact#
If you have questions about our advertising practices, data usage, or how to exercise your rights, please reach out to our Privacy Team:
Aevum News Privacy Office
Email: privacy@aevumnews.com
Mailing Address: 100 Journalism Blvd, Suite 400, New York, NY 10012, USA
Response Time: Within 5 business days
For all other privacy inquiries, please visit our full Privacy Policy or Terms of Service.