Monthly Active Readers
0
↑ 14.2% vs last quarter
Avg. Session Duration
6m 42s
↑ 1.8m improvement
Return Reader Rate
68.4%
↑ 5.3% retention boost
Mobile Traffic Share
72.1%
↓ 0.4% shift to desktop
Age Distribution Global Readership
Education Level Verified Profiles
Top Regions Active Readership
North AmericaUS, CA, MX
41%
Asia PacificJP, IN, AU, SG
18%
Americas & OtherBR, CL, ZA, KE
8%
Top Cities Engagement Hubs
Platform Usage Device & Access
Peak Reading Hours GMT Timezones
| Quarter |
New Subscribers |
Churn Rate |
Avg. Read Time |
Social Referrals |
Organic Growth |
| Q4 2024 | 142,850 | 2.1% | 6m 42s | 38.4% | +14.2% |
| Q3 2024 | 128,300 | 2.8% | 5m 58s | 35.1% | +11.6% |
| Q2 2024 | 115,920 | 3.2% | 5m 34s | 31.8% | +9.4% |
| Q1 2024 | 98,450 | 3.9% | 5m 12s | 28.5% | +7.8% |
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