Design Style Guide

A comprehensive visual and functional reference for Aevum News digital products. This document ensures consistency, accessibility, and brand integrity across all platforms.

v2.4.0 — Updated Q4 2025

Design Tokens

Core CSS variables that power the Aevum design system. These tokens should be referenced instead of hardcoded values to maintain consistency.

Token Reference
--color-primary: #C9A84C
--color-bg: #0A0A0F
--color-text: #E8E8ED
--font-serif: 'Playfair Display', serif
--font-sans: 'Inter', sans-serif
--radius-md: 12px
--transition-base: 0.3s ease

Color Palette

Aevum's color system is built around a deep, authoritative dark base accented by warm gold. Semantic colors support status and categorization without breaking visual harmony.

Primary Gold
#C9A84C CLICK TO COPY
Background
#0A0A0F CLICK TO COPY
Surface
#12121A CLICK TO COPY
Text Primary
#E8E8ED CLICK TO COPY
Text Muted
#8A8A9A CLICK TO COPY
Alert / Breaking
#E63946 CLICK TO COPY
Info / World
#457B9D CLICK TO COPY
Success / Positive
#64C864 CLICK TO COPY
Usage Guidelines
  • Primary Gold: Headlines, CTAs, active states, brand highlights
  • Backgrounds: Never use pure black. Use surface layers to create depth
  • Text: Maintain minimum 4.5:1 contrast ratio for body text
  • Semantic: Reserve for status indicators, categories, and alerts only

Typography

Aevum uses a serif/sans-serif pairing to balance editorial authority with modern readability. Playfair Display establishes gravitas, while Inter ensures clarity across all screen sizes.

Playfair Display

Used for headlines, pull quotes, and editorial emphasis. Weights: 400, 600, 700, 900. Conveys trust, heritage, and premium quality.

Inter

Used for body text, UI elements, navigation, and metadata. Weights: 300–700. Optimized for screen legibility and responsive scaling.

Type Scale
H1 / Display
Authority in Every Headline
H2 / Section
Deep Analysis & Context
H3 / Article
Verified & Unbiased
Body / Default
Aevum News delivers unfiltered, authoritative journalism that cuts through the noise. Clean, readable, and accessible.
Caption / Meta
Published 2 hours ago • 5 min read • By Elena Rodriguez

UI Components

Reusable interface elements following Aevum's design tokens. All components support keyboard navigation and screen readers.

Buttons
Inputs & Forms
Badges & Categories
Breaking Technology World Politics Default
News Card
[ IMAGE PLACEHOLDER ]
World

Global Summit Reaches Historic Agreement

190 nations unite on sustainability frameworks in landmark session.

Layout & Grid

Aevum uses a 12-column fluid grid with responsive breakpoints. Consistent spacing ensures rhythm and hierarchy across layouts.

12-Column Grid System
12 Columns (Full Width)
8 Columns (Main Content)
4 Columns (Sidebar)
6 Columns (Half)
6 Columns (Half)
4 Columns
4 Columns
4 Columns
Spacing Scale (8px Base)
--space-xs
4px
--space-sm
8px
--space-md
16px
--space-lg
24px
--space-xl
32px
--space-2xl
48px
--space-3xl
64px

Accessibility Standards

Aevum is committed to WCAG 2.1 AA compliance. All content must meet contrast requirements, support keyboard navigation, and provide clear focus states.

Color Contrast Testing
Primary Text
Ratio: 13.2:1 (AAA Pass)
Muted Text
Ratio: 5.8:1 (AA Pass)
Gold Accent
Ratio: 8.1:1 (AA Pass)
Low Contrast
Ratio: 3.2:1 (Fail)
Focus States

All interactive elements must show a visible focus indicator. Aevum uses a 2px offset border in primary gold.

Link Element

Imagery & Photography

Visual content must align with Aevum's editorial standards. Prioritize authenticity, context, and technical quality.

Guidelines
  • Style: Documentary, editorial, high-contrast. Avoid heavy filters or artificial lighting.
  • Treatment: Subtle gradient overlays for text readability. Max opacity 60%.
  • Aspect Ratios: 16:9 (featured), 4:3 (article cards), 1:1 (thumbnails)
  • Alt Text: Mandatory for all images. Descriptive, not repetitive.
  • Sourcing: In-house photographers, licensed agencies, or verified public domain. No AI-generated imagery for news stories.
Color copied to clipboard!