Design Style Guide
A comprehensive visual and functional reference for Aevum News digital products. This document ensures consistency, accessibility, and brand integrity across all platforms.
v2.4.0 — Updated Q4 2025Design Tokens
Core CSS variables that power the Aevum design system. These tokens should be referenced instead of hardcoded values to maintain consistency.
Color Palette
Aevum's color system is built around a deep, authoritative dark base accented by warm gold. Semantic colors support status and categorization without breaking visual harmony.
- • Primary Gold: Headlines, CTAs, active states, brand highlights
- • Backgrounds: Never use pure black. Use surface layers to create depth
- • Text: Maintain minimum 4.5:1 contrast ratio for body text
- • Semantic: Reserve for status indicators, categories, and alerts only
Typography
Aevum uses a serif/sans-serif pairing to balance editorial authority with modern readability. Playfair Display establishes gravitas, while Inter ensures clarity across all screen sizes.
Playfair Display
Used for headlines, pull quotes, and editorial emphasis. Weights: 400, 600, 700, 900. Conveys trust, heritage, and premium quality.
Inter
Used for body text, UI elements, navigation, and metadata. Weights: 300–700. Optimized for screen legibility and responsive scaling.
UI Components
Reusable interface elements following Aevum's design tokens. All components support keyboard navigation and screen readers.
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Layout & Grid
Aevum uses a 12-column fluid grid with responsive breakpoints. Consistent spacing ensures rhythm and hierarchy across layouts.
Accessibility Standards
Aevum is committed to WCAG 2.1 AA compliance. All content must meet contrast requirements, support keyboard navigation, and provide clear focus states.
All interactive elements must show a visible focus indicator. Aevum uses a 2px offset border in primary gold.
Imagery & Photography
Visual content must align with Aevum's editorial standards. Prioritize authenticity, context, and technical quality.
- • Style: Documentary, editorial, high-contrast. Avoid heavy filters or artificial lighting.
- • Treatment: Subtle gradient overlays for text readability. Max opacity 60%.
- • Aspect Ratios: 16:9 (featured), 4:3 (article cards), 1:1 (thumbnails)
- • Alt Text: Mandatory for all images. Descriptive, not repetitive.
- • Sourcing: In-house photographers, licensed agencies, or verified public domain. No AI-generated imagery for news stories.