Aevum Zenth
Brand Standards
These guidelines ensure consistency, clarity, and recognition across all divisions, communications, and touchpoints. Adherence is mandatory for all subsidiaries, partners, and marketing materials.
Logo Usage
The Aevum Zenth logo represents our unified vision across diverse industries. Maintain clear space, correct proportions, and approved variations.
Clear Space
Maintain a minimum clear space equal to the height of the hexagonal mark around all sides.
Minimum Size
Digital: 120px width | Print: 1.5 inches width. Below this, use the simplified icon lockup.
Backgrounds
Use light version on dark backgrounds (#0b0b10 or #12121a). Use dark version on white/light surfaces.
Color Palette
Our palette balances technological precision with corporate authority. Primary colors drive brand recognition; neutrals provide structure.
Zenth Violet
#6C5CE7 | RGB(108,92,231)Light Violet
#A29BFE | RGB(162,155,254)Cyan Accent
#00CEC9 | RGB(0,206,201)Gold Reserve
#F0C27F | RGB(240,194,127)Neutrals & Surfaces
Core Black
#0B0B10Surface Dark
#181822Border / Line
#252535Typography
Typeface hierarchy ensures readability across digital, print, and environmental applications.
Space Grotesk
Used for H1, H2, H3, UI buttons, and major structural elements. Geometric, modern, highly legible.
Inter
Used for paragraphs, captions, data tables, and secondary UI text. Neutral, highly functional.
H1: 3.5rem / 800
H2: 2.25rem / 700
H3: 1.5rem / 600
Body: 1rem / 400
Small: 0.875rem / 500
Space Grotesk → Segoe UI, Helvetica Neue
Inter → Roboto, Arial, sans-serif
Always load via CDN or local @font-face.
Voice & Tone
Our communication reflects precision, authority, and forward-thinking innovation across all 400+ divisions.
✓ DO
- Lead with clarity and data-backed statements
- Use active voice and decisive language
- Maintain a professional, corporate yet approachable tone
- Emphasize cross-divisional synergy and long-term vision
- Define technical terms for broad stakeholder audiences
✗ DON'T
- Use hyperbole, unverified claims, or vague promises
- Mix casual slang with executive communications
- Overcomplicate messaging with unnecessary jargon
- Prioritize divisional branding over the master Aevum Zenth identity
- Use inconsistent formatting or unapproved visual metaphors
Imagery & Iconography
Visual assets must convey scale, precision, and technological advancement. Avoid stock clichés.
Architecture & Infrastructure
Clean lines, macro scale, structural precision, natural lighting
R&D & Laboratory
Controlled environments, glass/metal surfaces, focused human elements
Industrial & Manufacturing
Automated systems, clean machinery, safety-compliant gear, dynamic motion
Data & UI Elements
Minimalist dashboards, dark mode compatible, accent color highlights
Global Operations
Aerial shots, logistics networks, diverse professional teams, urban skylines
Avoid
Generic handshakes, overused "lightbulb" ideas, heavy filters, distracting backgrounds
Application Standards
Consistent implementation across digital, print, and environmental media ensures brand integrity.
Use the 12-column grid system. Maintain 8px baseline spacing. All CTAs must use primary violet with white text. Dark mode is default; light mode must pass WCAG AA contrast.
Master template required. Title slide: full-bleed image + centered logo. Body slides: left-aligned text, right-aligned data/visual. No custom animations outside approved preset pack.
Business cards, brochures, and reports must use 300 DPI CMYK. Minimum 5mm bleed. Logo lockup must remain intact; do not stretch or recolor for "creative" layouts.
Safe zones: 20% padding on all sides. Brand watermark optional but recommended. Video content: 4K preferred, 24/30fps. Subtitles mandatory for all motion content.