Visual Identity
The foundational design system governing all Aevum Zenth communications, digital interfaces, print collateral, and environmental applications. Version 2.4 • Q1 2026
Logo Usage & Clear Space
The primary logo system consists of three configurations: horizontal, stacked, and icon-only. Maintain minimum clear space equivalent to the height of the letter 'A' in Aevum.
Primary Horizontal
Default for digital, print, and standard applications.
Stacked
Use when horizontal space is constrained.
Icon Only
Favicons, app icons, and social avatars.
Clear Space (X)
The minimum clear space equals the height of the geometric core. Never place text, navigation, or other elements within this boundary.
Minimum Size
Digital: 32×32px | Print: 15mm width. Below these thresholds, use the icon-only variant.
Incorrect Usage
Stretching or distorting proportions
Applying drop shadows or gradients
Changing colors outside the palette
Brand Palette
Our color system is engineered for accessibility, scalability, and cross-platform consistency. All values meet WCAG 2.1 AA contrast requirements.
Typography & Hierarchy
Space Grotesk drives headlines and display text with its geometric precision. Inter provides optimal readability for UI and body copy.
Display & Headings
Used for H1-H4, navigation, data labels, and brand statements. Pair with medium weight for section headers.
Body & Interface
Used for paragraphs, forms, buttons, and technical documentation. Optimized for screen legibility at 16px base.
Spacing & Layout
All spacing follows an 8px base grid. Components snap to multiples of 8 to ensure visual harmony and responsive scaling.
Vertical Rhythm
Line height scales proportionally with font size. Headings use tighter leading (1.15-1.3), body text uses 1.6 for optimal readability.
Component Padding
Cards and containers use 24px or 32px internal padding. Form elements maintain 12px touch targets on mobile.
Grid Alignment
Two-column layouts use 24px gutters. Three-column layouts use 32px gutters. Max content width is 1200px.
Responsive Breakpoints
Mobile: <768px | Tablet: 768-1024px | Desktop: >1024px. Fluid typography scales between 14px and 18px base.
Imagery & Graphics
Our visual assets reinforce precision, scale, and forward momentum. Photography and illustration follow strict stylistic guidelines.
Photography
High-contrast, desaturated color grading with cool temperature shifts. Focus on architectural geometry, human innovation, and macro industrial detail.
Illustration
Flat vector style with subtle gradient overlays. 2px stroke weight, rounded corners, and consistent perspective planes.
Iconography
Outline style with 1.5px stroke. Rounded caps and joins. 24×24px grid system. Monochrome with accent color on hover/state.
Tone of Voice
Authoritative yet approachable. We communicate with precision, avoid hyperbole, and ground claims in measurable impact.
Principle: Precision Over Hype
Principle: Active & Direct
Principle: Inclusive Scope
Principle: Measured Confidence
Brand Assets
Authorized media kit, logo variations, and style documentation for internal and partner use.
Logo Pack
SVG, PNG, EPS variations in primary, monochrome, and icon formats.
Guidelines PDF
Complete brand manual with usage rules, accessibility specs, and templates.
Imagery Library
Approved photography, illustrations, and background assets.
Figma Kit
Component library, auto-layout frames, and design tokens.