Official Color Palette

A warm, earthy, and professional palette designed to reflect Cup Source's commitment to quality, sustainability, and modern B2B branding.

Usage Guidelines

Primary Colors

Use Espresso and Terracotta for headings, primary buttons, and key structural elements. They convey reliability, craftsmanship, and premium quality.

✓ WCAG AA Compliant on Cream

Accent & Highlights

Reserve Orange and Gold for CTAs, notifications, and interactive states. Use sparingly to maintain visual hierarchy and guide user attention.

✓ High Visibility & Conversion Optimized

Backgrounds & Neutrals

Cream and Warm Light should be used for backgrounds and card surfaces. They reduce eye strain and enhance the organic, approachable brand feel.

✓ Optimized for Long-Form Reading

Eco & Sustainability

Sage Green is exclusively reserved for eco-certifications, sustainability metrics, recyclable product badges, and environmental impact sections.

✓ Category Specific Usage Only
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