✨ Brand Assets v2.1

DirConnect Brand Assets

Everything you need to represent DirConnect accurately. Download guidelines, logos, colors, and templates for consistent brand application.

Logo Usage

The primary logo should be used for most applications. Use variations only when background contrast requires it.

Primary Logo

Dir Connect

Use on white or light backgrounds. This is the default brand mark.

Dark / Reversed

Dir Connect

Reserved for dark backgrounds or high-contrast environments.

📐 Clear Space Minimum clear space equals the height of the "D" in Dir. Never place elements inside.
📏 Minimum Size Digital: 96px width. Print: 20mm width. Never scale non-proportionally.
🚫 Never Modify Do not rotate, stretch, add effects, or change colors outside approved palettes.

Color Palette

Our colors convey trust, innovation, and approachability. Use them consistently across all touchpoints.

DirBlue #667eea
Primary actions, links, brand highlights
Violet #764ba2
Secondary accents, gradients, hover states
Charcoal #1a202c
Headings, primary text, footers
Cloud #718096
Body text, secondary information, placeholders
Snow #f7fafc
Section backgrounds, cards, subtle dividers
Brand Gradient
Hero sections, buttons, badges, illustrations

Typography

We use a clean, modern sans-serif stack for maximum legibility across platforms.

font-family: 'Inter', system-ui, sans-serif; font-weight: 800;

Display / Hero Headlines

Used for main page titles and key marketing messages.

font-family: 'Inter', system-ui, sans-serif; font-weight: 700;

Section Headings

Organizes content blocks and guides user scanning.

font-family: 'Inter', system-ui, sans-serif; font-weight: 600;

Card Titles & UI Elements

Buttons, navigation items, and component headers.

font-family: 'Inter', system-ui, sans-serif; font-weight: 400;

Body text should maintain a line-height of 1.6 and max-width of 65ch for optimal readability. Use #2d3748 for primary content.

Voice & Tone

Our messaging should feel professional yet approachable. We empower communities through trusted connections.

🤝 Trustworthy

We verify businesses and present clear, transparent information. No hype, just facts.

✅ "Verified listing with 4.8★ rating from 120 reviews."

🚀 Proactive

We help users take action quickly. Direct language, clear CTAs, minimal friction.

✅ "Book your appointment in under 60 seconds."

🌍 Community-Focused

We highlight local impact. Use inclusive language and celebrate neighborhood businesses.

✅ "Supporting 15,000+ local businesses across 500 cities."

Asset Downloads

Grab the files you need. All assets are licensed for approved DirConnect partners and internal use.