Scale SEO-driven visibility targeting high-intent local search queries.
Optimize onboarding funnel to increase free-to-premium upgrades.
Expand directory coverage across 500+ metro areas by Q4.
Improve marketing efficiency through retargeting & email automation.
🎯 B2B / Directory Subscribers
Small & medium business owners, franchise operators, and service providers seeking local visibility. Decision-makers prioritize ROI, ease of listing management, and verified customer reviews.
Key Channels: LinkedIn, Industry Partnerships, Account-Based Email, Webinars
👥 End Consumers / Searchers
Local residents, expats, and event planners looking for trusted service providers. Value-driven, mobile-first, highly influenced by ratings, proximity, and real-time availability.
Key Channels: SEO, Local PPC, Social Proof Campaigns, Referral Loops
| Channel | Primary Goal | Key Tactics | Success Metric |
|---|---|---|---|
| SEO / Content | Organic Growth | City/Category landing pages, guide articles, schema markup, local citation building | +45% Organic Sessions |
| Paid Search | Lead Acquisition | High-intent keyword bidding, remarketing lists, seasonal promotions, A/B ad testing | CPA < $42, ROAS 3.5x |
| Email & Automation | Retention & Upgrade | Drip onboarding, engagement triggers, churn prevention, quarterly newsletters | Open Rate > 38%, Upgrade Rate +18% |
| Partnerships | Market Expansion | Chamber of commerce alliances, SaaS integrations, co-marketing with local media | 5,000 Partner-Referral Listings |
Q1: Foundation & Audit
- Technical SEO & Core Web Vitals fix
- CRM & marketing automation setup
- Brand guideline refresh
- Baseline KPI tracking implementation
Q2: Scale & Acquisition
- Launch PPC campaigns in top 150 cities
- Content hub: 50 local guide articles
- Partner program pilot (3 cities)
- Email drip sequences live
Q3: Optimize & Convert
- Landing page A/B testing sprint
- Review & rating incentive program
- Retargeting campaign optimization
- Mid-year performance review
Q4: Expand & Retain
- National PR & thought leadership push
- Premium tier upsell campaign
- Q4 holiday/local business promos
- 2022 strategy planning