Official logos, color palettes, typography, and voice guidelines. Use these assets to maintain consistency across all family-focused platforms and materials.
The FamilyNest logo represents warmth, trust, and family unity. Always use approved versions and maintain clear space.
Maintain a minimum clear space equal to the height of the house icon on all sides to preserve visual balance and brand integrity.
Our palette reflects warmth, growth, and trust. Click any swatch to copy the hex code.
We use Nunito for headings to convey approachability, and Quicksand for body text for readability and warmth.
Our messaging should always feel like a trusted friend who happens to be an expert. Follow these core principles.
Acknowledge the emotional weight of parenting. Validate feelings before offering solutions. "We know sleepless nights are hard. Here's how to navigate them."
Ground advice in current pediatric and developmental research. Avoid fads. Cite sources when making health or safety claims.
Use plain language. Avoid jargon. Keep sentences tight. Parents are busy and often tired—respect their time.
Honor diverse family structures, cultures, and abilities. Use gender-neutral terms where appropriate. Celebrate every journey.
Focus on progress, not perfection. Celebrate small wins. Frame challenges as opportunities for growth, not failures.
Download official brand files for web, print, and social media use.
| Asset Name | Format | Dimensions | Use Case | Action |
|---|---|---|---|---|
| Primary Logo | SVG / PNG | 512x512 / Vector | Web headers, app icons | |
| Secondary Logo | SVG / PNG | 600x200 / Vector | Footers, wide banners | |
| Icon Mark | SVG / PNG | 256x256 / Vector | Favicons, app splash | |
| Brand Guidelines PDF | 8.5x11 in | Print & distribution | ||
| Social Media Kit | PNG / JPG | 1080x1080 / 1200x628 | Instagram, Facebook, Twitter |