Brand Assets

GeoServer Brand Guidelines

A complete toolkit for maintaining brand consistency across digital, print, and environmental applications. Use these assets responsibly to represent our geospatial mission.

Logo Variations

Use the primary logo for most applications. Alternatives are provided for specific background constraints.

Color Palette

Click any swatch to copy the HEX value. Maintain contrast ratios ≥ 4.5:1 for accessibility.

Typography System

Modern, highly legible typefaces optimized for screen and print. System fonts ensure fast loading and native feel.

Headings

Display / H1

Section / H2

Family: 'Segoe UI', system-ui
Weights: 700–800
Line Height: 1.15–1.25
Letter Spacing: -0.02em

Body & UI

The quick brown fox jumps over the lazy dog. Geospatial data requires precision, clarity, and accessibility. Use consistent spacing and hierarchy.

Family: 'Segoe UI', system-ui
Weights: 400–500
Line Height: 1.6–1.7
Base Size: 16px / 1rem

Usage Guidelines

Protect the integrity of the GeoServer brand by following these core principles.

✓ Clear Space

Maintain a minimum padding equal to 1.5x the height of the 'G' around all logo variations. Never crop or stretch.

✓ Minimum Size

Digital: 120px width minimum. Print: 25mm width minimum. Below these thresholds, switch to the icon-only mark.

✗ Alter Colors

Do not apply gradients, drop shadows, or recolor the logo outside the approved palette. Avoid placing on busy backgrounds.

✗ Modify Proportions

Never skew, rotate, or adjust kerning. The logo grid is mathematically balanced and must remain intact.

✓ Accessibility

Always include alt text: "GeoServer logo". Ensure surrounding UI meets WCAG 2.1 AA contrast standards.

✓ Contextual Use

Use for official communications, product UI, marketing collateral, and partner materials. Request approval for merch.

Asset Downloads

High-resolution files optimized for production. Includes SVG, PNG, PDF, and brand guide documentation.

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