Logo Usage

Our logo represents trust, stability, and professional property management. Treat it with care.

🏠 HomeNest

Primary (Light BG)

🏠 HomeNest

Reversed (Dark BG)

🏠 HomeNest

Accent Variant

🏠 HomeNest

Monochrome

Clear Space

🏠 HomeNest

Maintain a minimum clear space equal to the height of the "H" in HomeNest around all sides of the logo.

Minimum Size

Digital: 120px width
Print: 30mm width
Favicon/Icon: House mark only (32x32px)

Never scale beyond recognizable clarity. Pixelation or blurring is unacceptable.

File Formats

SVG: Web, scalable graphics
PNG: Transparent backgrounds
PDF/AI: Print production
JPG: Fallback only (white BG)

Color Palette

Our colors evoke stability (navy), warmth (gold), and clarity (white/light grays). Use them consistently to build brand recognition.

#1A3C5E

Navy Primary

HEX: #1A3C5E RGB: 26, 60, 94 CMYK: 72, 36, 0, 63

#E8A838

Warm Accent

HEX: #E8A838 RGB: 232, 168, 56 CMYK: 0, 28, 76, 9

#0D1B2A

Deep Slate

HEX: #0D1B2A RGB: 13, 27, 42 CMYK: 85, 70, 30, 74

#F8FAFC

Cloud Background

HEX: #F8FAFC RGB: 248, 250, 252 CMYK: 1, 0, 0, 2

#10B981

Success/Go

HEX: #10B981 RGB: 16, 185, 129 CMYK: 91, 0, 30, 27

#EF4444

Alert/Warning

HEX: #EF4444 RGB: 239, 68, 68 CMYK: 0, 72, 72, 6

Typography

Clean, modern, and highly readable. We prioritize accessibility and professional hierarchy.

Heading 1: Major Sections

Font: Inter / Segoe UI • Weight: 800 • Size: 32px+ • Color: #0D1B2A

Heading 2: Subsections

Font: Inter / Segoe UI • Weight: 700 • Size: 24px • Color: #1A3C5E

Heading 3: Cards & Modules

Font: Inter / Segoe UI • Weight: 600 • Size: 18px • Color: #2A5F8F

Body text carries the core message. Keep lines between 60-80 characters for optimal reading comfort. Maintain 1.5-1.6 line height for digital, 1.4 for print.

Font: Segoe UI / System Sans • Weight: 400 • Size: 16px • Color: #334155

Captions, metadata, and helper text should use a lighter weight and reduced contrast, but never drop below WCAG AA standards.

Font: System Sans • Weight: 400 • Size: 13-14px • Color: #64748B

Voice & Tone

HomeNest speaks like a knowledgeable, approachable partner. We simplify complexity without dumbing it down.

🤝 Professional & Approachable

✅ Do "We’ll handle the tenant screening and lease paperwork so you can focus on your investment goals."

❌ Don't "Our firm executes leasing protocols per statutory requirements."

🔍 Transparent & Clear

✅ Do "Monthly reports break down every expense. No hidden fees, ever."

❌ Don't "Charges may apply based on operational variables."

🛡️ Reassuring & Proactive

✅ Do "Our 24/7 maintenance network resolves issues before they affect your tenants."

❌ Don't "Maintenance requests are processed within standard business hours."

Imagery & Photography

Visuals should feel authentic, modern, and people-centered. Avoid sterile stock clichés.

📸

Natural Lighting

Shoot during golden hour or use diffused indoor lighting. Avoid harsh shadows or neon tints.

👥

Diverse & Authentic

Show real tenants, managers, and homeowners. Candid moments > posed handshakes.

🏡

Property Focus

Highlight clean lines, functional spaces, and curb appeal. Stage lightly, never over-filter.

📱

UI/Digital Shots

Use clean mockups with consistent padding. Show dashboard clarity, not cluttered data.

Do's & Don'ts

Quick reference for maintaining brand integrity across all materials.

✅ Do's

Use approved color hex/CMYK values only
Maintain clear space around the logo
Pair Navy Primary with Warm Accent for CTAs
Use Inter/Segoe UI for all digital typography
Run copy through the tone checklist before publishing
Export images at 2x resolution for Retina displays

❌ Don'ts

Never stretch, rotate, or recolor the logo
Don't place logo on busy backgrounds without masking
Avoid using more than 3 accent colors in one layout
Don't use Comic Sans, Papyrus, or decorative fonts
Avoid jargon, passive voice, or overly legal phrasing
Never compress images until they lose detail