Discovery & Brand Audit
PHASE 01We begin by deeply understanding your vision, market position, and legal starting point. This phase ensures every recommendation is grounded in reality and aligned with your long-term goals.
🔍 What We Do
- Stakeholder interviews & brand questionnaire
- Market & competitor landscape analysis
- Current asset audit (if applicable)
- Legal risk assessment & entity review
👤 Your Role
- Complete founder/brand questionnaire
- Provide access to existing materials
- Attend 2 kickoff strategy sessions
- Approve discovery findings
📦 Deliverables
Brand Positioning Brief
Competitor Heatmap
Legal Baseline Report
Target Audience Personas
Workflow Roadmap
Approval Sign-off
Naming & Brand Strategy
PHASE 02We craft distinctive names and strategic frameworks that cut through noise. Every option is vetted for linguistic resonance, cultural appropriateness, and trademark viability.
🔍 What We Do
- Generate 20+ creative name concepts
- Linguistic & phonetic screening
- Preliminary trademark database searches
- Domain & social handle availability checks
👤 Your Role
- Review shortlisted name concepts
- Provide feedback on tone & direction
- Select top 3 preferred names
- Approve strategic positioning
📦 Deliverables
Name Concepts Deck
Linguistic Screening Report
Domain & Social Matrix
Trademark Viability Score
Brand Positioning Statement
Final Name Selection
Identity Design & Legal Filing
PHASE 03Your chosen name comes to life through visual identity and legal protection. We handle design execution while simultaneously initiating trademark registration and entity compliance.
🔍 What We Do
- Logo design & brand style guide creation
- Typography, color system & visual assets
- Trademark application preparation & filing
- Business entity setup & compliance docs
👤 Your Role
- Review design concepts & provide feedback
- Sign trademark & legal authorization forms
- Approve final brand assets
- Provide business registration details
📦 Deliverables
Primary & Secondary Logos
Brand Style Guide (PDF)
Trademark Filing Receipt
Entity Registration Docs
Social & Web Asset Pack
Legal Compliance Checklist
Launch Readiness & Protection
PHASE 04The final phase ensures your brand launches strong and stays protected. We provide launch assets, monitor for infringement, and hand you a complete brand operations manual.
🔍 What We Do
- Launch asset preparation & distribution
- Domain DNS configuration & email setup
- Trademark monitoring & watch service setup
- Brand operations manual & handover
👤 Your Role
- Review launch checklist & timeline
- Approve final asset distribution
- Attend brand training session
- Confirm handover & ongoing support needs
📦 Deliverables
Launch Asset Package
Domain & Email Configuration
Trademark Watch Report
Brand Operations Manual
IP Portfolio Summary
90-Day Support Access