Brand Assets

Logo Usage & Brand Guidelines

Official documentation for the correct implementation of the Isdomain brand identity. Please follow these standards to maintain consistency across all media.

Logo Variations

Select the appropriate logo mark based on layout constraints and background context.

Isdomain
Primary Logo
Default horizontal lockup. Use on white or light backgrounds.
Is
domain
Stacked Logo
Vertical alignment for square formats or narrow spaces.
Isdomain
Monochrome
Single-color version for print, embroidery, or dark backgrounds.
iD
Icon / Favicon
Compact mark for mobile apps, social avatars, and browser tabs.

Clear Space & Minimum Size

Maintain breathing room around the logo and ensure legibility at all scales.

Clear Space (X)

Isdomain

The minimum clear space around the logo equals the height of the capital "I". Do not place text, icons, or borders within this zone.

Minimum Size

12mm / 48px
Recommended: 24mm+
Too Small

Digital: Never below 48px wide. Print: Never below 12mm wide. Scaling down further compromises readability.

Brand Color Palette

Use these exact values to maintain visual consistency across digital and print media.

Navy Primary

#1A1A2E

Deep Blue

#16213E

Accent Red

#E94560

Highlight Gold

#F0C040

Light Background

#F8F9FA

Typography System

Our typeface pairing balances modern professionalism with approachable clarity.

Primary: Playfair Display

Aa Bb Cc
Serif | Headlines & Logo Wordmark | 700 / 800
123 !@# $%&
Used for brand statements, main headings, and print collateral.

Secondary: Inter

Aa Bb Cc
Sans-Serif | Body & UI | 400 / 500 / 600
123 !@# $%&
Used for paragraphs, navigation, buttons, and digital interfaces.

Application Guidelines

Follow these rules to ensure the logo remains recognizable and professional.

✓ Do

  • Use the approved vector files (.SVG / .AI) for print and scalable digital use.
  • Maintain proper clear space and minimum size requirements.
  • Place the logo on high-contrast backgrounds for optimal visibility.
  • Use the monochrome version on busy or photographic backgrounds.
  • Keep the logo aligned to the baseline of body text in layouts.

✕ Don't

  • Stretch, skew, rotate, or otherwise distort the logo proportions.
  • Apply drop shadows, gradients, outlines, or effects not shown here.
  • Change the brand colors or swap them with similar-looking alternatives.
  • Add extra text, slogans, or icons directly attached to the mark.
  • Place the logo against a cluttered background without a solid overlay.