The definitive guide to applying the Isdomain visual language. Consistency across touchpoints builds recognition, trust, and professionalism.
Primary, secondary, and monochrome variations for different contexts and backgrounds.
Maintain a clear space of at least X (height of the 'I') around the logo. Never place other elements within this boundary. Minimum digital size: 120px width. Print: 25mm.
Do not stretch or distort
Do not change proportions
Do not add effects/shadows
Do not alter colors
Click any swatch to copy the hex code. Use these colors consistently across digital and print media.
A clear typographic hierarchy ensures readability and brand consistency across all platforms.
Photography, patterns, and iconography that reinforce the brand personality: modern, precise, and trustworthy.
High-contrast, authentic moments. Use natural lighting with cool undertones. Avoid overly staged or stock-looking imagery.
Subtle diagonal lines and dot grids for backgrounds. Use at 10-15% opacity over solid colors for depth.
Outline style with 2px stroke, rounded corners. Keep shapes clean and consistent across all digital products.
Do's and don'ts for implementing the visual identity correctly.
Always use SVG for web and vector PDF/EPS for print to maintain crispness at any scale.
Keep the logo flat and clean. Shadows and gradients should only be used in specific campaign materials.
Ensure text meets WCAG AA standards (4.5:1) for accessibility across all digital touchpoints.
Stick strictly to Playfair Display for headings and Inter for body text. Exceptions require brand team approval.
Get the complete kit including logos, color palettes, font files, templates, and usage PDF.
📥 Download Brand Kit (ZIP)