1 What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit our website. They help us provide you with a better experience by enabling us to remember your preferences, understand how you use our site, and deliver more relevant content.
When you visit lexiguard.com, certain cookies may be placed on your device by our web server. Some cookies are placed by third parties to provide functionality on our site, such as analytics and advertising services.
📘 Important Note
Cookies themselves do not typically contain personally identifiable information. However, they can be linked to personal data that we collect through other means, and we treat any such linked data as part of your personal information under applicable privacy laws.
How Cookies Work
When you visit our website, your browser requests the web page from our server. Our server sends the page back to your browser along with cookies. Your browser stores these cookies on your device. On subsequent visits, your browser sends the cookies back to our server, allowing us to recognize your device and recall your previous interactions with our site.
There are two main types of cookies based on their lifespan:
- Session Cookies — These temporary cookies are stored only while you are browsing our website and are automatically deleted from your device when you close your browser. They help us remember actions and choices you make during a single browsing session.
- Persistent Cookies — These cookies remain on your device for a set period or until you manually delete them. They allow us to remember your preferences across multiple browsing sessions, such as your language preference or login status.
2 How We Use Cookies
LexiGuard uses cookies and similar tracking technologies for a variety of legitimate business purposes. Our primary objectives include:
- Essential Operations: Certain cookies are strictly necessary for our website to function properly. These enable core features such as page navigation, secure area access, form submissions, and authentication.
- Performance & Analytics: We use cookies to collect anonymous information about how visitors interact with our website. This data helps us understand which pages are most popular, measure visitor engagement, and identify areas for improvement.
- Functionality & Preferences: These cookies allow us to remember choices you have made (such as your username, language, or region) and provide enhanced, more personalized features.
- Marketing & Advertising: We and our advertising partners may use cookies to deliver relevant advertisements to you based on your interests and browsing behavior. These cookies also help us measure the effectiveness of our advertising campaigns.
- Security: Cookies help us protect against fraudulent activity, prevent unauthorized access to accounts, and ensure the overall security of our website and its users.
- Communication: We may use cookies to facilitate communication features, such as live chat support, contact forms, and email subscription services.
⚠️ Key Point
We only use cookies that are necessary for the operation of our website without your prior consent. For all other categories of cookies (analytics, functionality, and advertising), we obtain your explicit consent before placing them on your device through our cookie consent banner.
3 Types of Cookies We Use
The following table provides a comprehensive overview of the cookies used on our website, their purposes, and their duration.
Essential Cookies: These are strictly necessary for the website to function and cannot be disabled. They are typically set in response to actions made by you such as setting your privacy preferences, logging in, or filling in forms.
Analytics Cookies: These help us understand how visitors interact with our website by collecting and reporting information anonymously. All data collected is aggregated and anonymized.
Functional Cookies: These enable enhanced functionality and personalization, such as remembering your preferences and settings.
Advertising Cookies: These may be set through our site by our advertising partners to build a profile of your interests and show you relevant advertisements on other sites.
4 Third-Party Cookies
In addition to our own cookies, we may use various third-party services that set cookies on your device when you visit our website. These third parties have their own privacy policies governing the use of these cookies, and we encourage you to review them.
Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC, to track and report website traffic. Google Analytics uses cookies to help us analyze how users interact with our website. The information generated by these cookies about your use of our website is transmitted to and stored by Google on servers in the United States. Google uses this information for the purpose of evaluating your use of our website and compiling reports on website activity for us.
📘 Google Privacy Shield
Google is certified under the EU-US Privacy Shield framework, which provides assurances regarding the processing of personal data transferred from the European Union to the United States. You can learn more about Google's compliance at Google's Privacy Policy.
Google Ads
We use Google Ads to promote our services. Google Ads cookies are used to measure the effectiveness of our advertising campaigns and deliver personalized ads to you based on your previous visits to our website. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the internet.
Facebook Pixel
We use the Facebook Pixel to measure the effectiveness of our advertising on Facebook and Instagram by retargeting visitors to our website. The pixel allows us to create custom audiences for advertising purposes and measure conversions from ad interactions to on-site actions.
HubSpot
We use HubSpot for marketing automation, CRM, and analytics purposes. HubSpot may set cookies to track visitor interactions, manage form submissions, and deliver personalized content based on your engagement with our website and communications.
Cloudflare
We use Cloudflare for CDN services, DDoS protection, and security. Cloudflare may set cookies to facilitate these security and performance services, which are essential for the safe operation of our website.
🔔 Third-Party Responsibility
Please note that we do not control the cookies that third parties set. The information collected by third-party cookies is governed by the respective privacy policies of those third parties. We encourage you to read the privacy and cookie policies of all third parties whose cookies may be set through our website.
5 Other Tracking Technologies
In addition to cookies, we may use other tracking technologies to collect information about your interactions with our website and services. These technologies serve similar purposes to cookies and are subject to the same provisions of this policy.
Web Beacons (Pixel Tags)
We may use web beacons — tiny graphic images with a unique identifier — embedded in web pages and emails to track user activity. Web beacons allow us to:
- Count users who visit our pages or open our emails
- Inform website analytics about page visits
- Notify when a page or email is viewed
- Determine if an email was opened or forwarded
Local Storage & Session Storage
Modern web browsers support local storage technologies that function similarly to cookies but with greater storage capacity. We may use HTML5 local storage and session storage to:
- Store user preferences and settings
- Cache content for faster page loading
- Manage application state in web applications
Server Logs
Our web servers automatically collect and store information in server log files. This information may include:
- Internet Protocol (IP) addresses
- Browser type and version
- Operating system
- Referring/exit pages and URLs
- Date/time stamps
- Clickstream data
Device Fingerprinting
In limited circumstances, we or our service providers may use device fingerprinting technologies that analyze the configuration of your device and browser to create a unique identifier. This technology does not involve placing cookies on your device but may be used to track users across sessions for security and fraud prevention purposes.
⚠️ Transparency Commitment
We are committed to full transparency about the tracking technologies we use. If you have questions about any specific technology or its purpose, please contact our Data Protection Officer at the contact details provided at the end of this policy.
6 Your Choices & Consent
We respect your privacy and provide you with meaningful choices regarding the use of cookies and tracking technologies on our website. You have the right to:
- Accept or reject non-essential cookies when you first visit our website through our cookie consent banner.
- Manage your preferences at any time by accessing the cookie settings on our website.
- Withdraw consent at any time by adjusting your cookie preferences through the cookie settings or your browser settings.
- Opt out of third-party tracking services by visiting the respective opt-out links provided below.
- Request deletion of any personal data linked to cookies stored on your device.
Cookie Consent Banner
When you first visit our website, you will see a cookie consent banner that provides information about the types of cookies we use and gives you the option to accept all, reject all, or customize your preferences. Your choices are stored and respected across all subsequent visits.
Third-Party Opt-Out Links
You can opt out of certain third-party tracking services directly through the links below:
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Google Ads: Google Ads Preferences Manager
- Facebook: Facebook Ad Preferences
- Network Advertising Initiative: NAI Opt-out
- Digital Advertising Alliance: DAA Opt-out
7 Managing & Deleting Cookies
You have the ability to control and delete cookies through your browser settings. Most web browsers allow you to manage cookies in several ways:
Browser-Specific Instructions
Below are links to browser-specific instructions for managing and deleting cookies:
- Google Chrome: Open Settings → Privacy and Security → Cookies and other site data. You can block all cookies, block third-party cookies, or set cookies to be blocked when you clear browsing data.
- Mozilla Firefox: Open Settings → Privacy & Security → Cookies and Site Data. You can block all cookies, manage stored cookies, or set Firefox to delete cookies when you close it.
- Apple Safari: Open Preferences → Privacy → Manage Website Data. You can remove all cookies or remove them on a site-by-site basis. You can also block all cookies.
- Microsoft Edge: Open Settings → Cookies and site permissions → Manage and delete cookies. You can allow or block sites from setting cookies, or clear cookies when you close the browser.
- Microsoft Internet Explorer: Open Internet Options → Privacy tab. Adjust the privacy slider to control cookie settings or block all cookies.
Mobile Devices
iOS (Safari): Go to Settings → Safari → Block All Cookies. You can also clear cookies by going to Settings → Safari → Clear History and Website Data.
Android (Chrome): Open Chrome → Settings → Privacy → Clear browsing data → Check Cookies and other site data → Clear data. You can also block cookies by going to Settings → Site Settings → Cookies.
📘 Please Note
Blocking or deleting cookies may affect the functionality of our website. Some features may not work properly, and you may need to re-enter preferences or log in again on each visit. Blocking all cookies may prevent you from accessing certain areas of our site entirely.
8 Do Not Track Signals
Some web browsers incorporate a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity to be tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals.
At this time, LexiGuard does not currently respond to browser-initiated DNT signals. However, we are actively monitoring developments in this area and may update our practices in the future as industry standards evolve.
If you have enabled DNT in your browser, we encourage you to manage your tracking preferences through the cookie consent mechanisms described in this policy and through your browser settings. We will review our approach to DNT signals periodically and update this policy if our practices change.
🔔 Future Compliance
We are committed to respecting user privacy preferences. As regulatory frameworks and industry standards around DNT signals develop, we will evaluate and implement appropriate responses to DNT signals in a timely manner.
9 Mobile Advertising & Tracking
If you use our mobile applications or visit our website from a mobile device, additional tracking technologies may apply to mobile advertising and app analytics.
Mobile Ad Identifiers
We may use mobile advertising identifiers to serve personalized ads to you. These identifiers include:
- Apple's Identifier for Advertisers (IDFA): Used on iOS devices to provide personalized advertising. You can limit ad tracking by going to Settings → Privacy → Advertising → Limit Ad Tracking.
- Google's Advertising ID (AAID): Used on Android devices to provide personalized advertising. You can reset your advertising ID or opt out of interest-based ads through your device's advertising settings.
App Tracking Transparency
In compliance with Apple's App Tracking Transparency framework, our iOS applications request your permission before tracking your activity across other companies' apps and websites. You can manage these permissions at any time through your device settings.
SDKs (Software Development Kits)
Our mobile applications may include SDKs from third-party services that collect information for analytics and advertising purposes. These SDKs may use cookies and other tracking technologies. We have reviewed the data collection practices of our SDK providers and have taken reasonable steps to ensure compliance with applicable privacy laws.
⚠️ ATT Framework
Starting with iOS 14.5, Apple requires apps to obtain user consent through the App Tracking Transparency (ATT) framework before accessing the IDFA. We comply with this requirement and clearly explain our tracking practices in the consent prompt presented to you on our iOS applications.
10 Changes to This Policy
LexiGuard reserves the right to update or modify this Cookies & Tracking Policy at any time. Changes may be necessary due to:
- Evolving regulatory requirements (such as updates to the GDPR, CCPA, or other privacy laws)
- Changes to our business practices or the services we offer
- Technological advancements in tracking and analytics
- New industry standards or best practices
When we make material changes to this policy, we will notify you through:
- A prominent notice on our website homepage
- An update to the "Last Updated" date at the top of this page
- A direct email notification for significant changes (if you have subscribed to our communications)
- A new cookie consent banner prompting you to review and update your preferences
We encourage you to review this policy periodically for the latest information on our cookie and tracking practices. Your continued use of our website after changes to this policy constitutes your acceptance of the updated terms.
📘 Version History
January 15, 2025 — Updated to reflect changes to tracking technologies and third-party service providers.
June 1, 2024 — Revised to comply with updated ePrivacy Directive guidance.
January 1, 2024 — Added App Tracking Transparency section and mobile advertising details.
March 15, 2023 — Initial publication of this policy.
11 Questions or Concerns?
If you have any questions, concerns, or requests regarding this Cookies & Tracking Policy or our use of cookies and tracking technologies, please do not hesitate to contact us. Our Data Protection team is dedicated to addressing your privacy inquiries.
Data Protection Officer
For any cookie-related inquiries, please contact:
Email: dpo@lexiguard.com
Phone: (800) 555-1234 ext. 450
Mail: LexiGuard Legal Policy Solutions
1200 Legal Tower, Suite 450
New York, NY 10001, United States
We aim to respond to all inquiries within 5 business days. If we need additional time to investigate your concern, we will notify you and provide an estimated timeline for our response.
If you are located in the European Economic Area (EEA) and are not satisfied with our response, you also have the right to lodge a complaint with your local data protection supervisory authority.
⚠️ Your Rights
Under applicable data protection laws (including the GDPR and CCPA), you have the right to access, rectify, erase, restrict processing, port, and object to the processing of your personal data. You can exercise these rights by contacting our Data Protection Officer using the details above. We will respond to valid requests within 30 days.