Cookies & Tracking Policy
Last Updated: May 2025
At Paws Source ("we," "our," or "us"), we value your privacy and are committed to transparency regarding how we use cookies and similar tracking technologies on our website and services. This policy explains what cookies are, how we use them, and how you can manage your preferences.
1. What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile phone) when you visit a website. They help websites remember your preferences, improve functionality, and provide analytics to help us understand how our site is used. Similar technologies, such as web beacons, pixels, and local storage, may also be used and are collectively referred to as "tracking technologies."
2. How We Use Tracking Technologies
We use cookies and tracking technologies for the following purposes:
- Essential Functionality: To maintain your session, remember your preferences, and ensure secure access to protected areas of our site.
- Analytics & Performance: To understand how visitors interact with our website, track page views, and improve content and user experience.
- Personalization: To remember your pet profile, browsing history, and product recommendations.
- Marketing & Advertising: To deliver relevant content and advertisements, and measure the effectiveness of our campaigns.
- Security: To detect fraudulent activity and protect your account and our services.
3. Types of Cookies We Use
| Category | Purpose | Duration | Provider |
|---|---|---|---|
| Strictly Necessary | Session management, security, load balancing | Session | Paws Source |
| Performance & Analytics | Website usage statistics, error tracking | 13 months | Google Analytics, Hotjar |
| Functional | Remember preferences, pet profile settings | 2 years | Paws Source |
| Marketing | Retargeting ads, campaign tracking | Varies (30–90 days) | Meta, Google Ads, TikTok |
4. Third-Party Tracking
Certain third-party services integrated into our website may also place cookies or use tracking technologies. These include:
- Payment Processors: Stripe, PayPal (for secure transaction processing)
- Analytics Providers: Google Analytics, Mixpanel
- Ad Networks: Meta Pixel, Google Ads, TikTok Pixel
- Customer Support: Intercom, Zendesk (for live chat and ticket tracking)
These third parties operate under their own privacy policies and cookie notices. We do not control their cookies and recommend reviewing their respective policies for more information.
Note: If you disable marketing or analytics cookies, certain features like personalized recommendations, live chat, or tailored content may not function optimally.
5. How to Manage or Delete Cookies
You have full control over cookies and tracking technologies. Here’s how you can manage them:
- Browser Settings: Most web browsers allow you to refuse, delete, or limit cookies. Visit your browser’s "Settings" or "Preferences" menu to adjust cookie controls.
- Cookie Consent Banner: When you first visit our site, you can accept, decline, or customize cookie preferences via the consent banner.
- Opt-Out Tools:
- Google Ads: adssettings.google.com
- Meta Custom Audiences: facebook.com/ads/website_custom_audiences
- Digital Advertising Alliance: optout.aboutads.info
- Do Not Track (DNT): Some browsers allow you to enable a "Do Not Track" signal. While we respect user preferences, DNT standards are not universally adopted, and we currently do not automatically respond to DNT signals.
6. Updates to This Policy
We may update this Cookies & Tracking Policy periodically to reflect changes in technology, legal requirements, or our business practices. Any material changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy regularly.
7. Contact Us
If you have questions about our use of cookies, tracking technologies, or this policy, please contact us at:
Paws Source Privacy Team
Email: privacy@pawssource.com
Address: 123 Petcare Blvd, Suite 400, Austin, TX 78701
Phone: (800) 555-PAWS (7297)
Thank you for trusting Paws Source with your pet’s care and your personal information.