Brand Identity & Guidelines

The official visual standards for Paws Source. Use these guidelines to maintain brand consistency across all digital and print applications.

🐾 PawsSource
Visual Mark

Logo Variations

The primary logo should be used in most contexts. Secondary and monochrome versions are provided for specific background constraints.

🐾 PawsSource
Primary (Color)
🐾 PawsSource
Reverse (Light)
🐾 PawsSource
Monochrome
🐾
Icon Only
Palette

Brand Colors

Our color palette communicates warmth, trust, and vitality. Always use exact hex values to maintain consistency.

Paw Orange
#E8712B
Forest Green
#2B5C4A
Sunshine Yellow
#F5C542
Charcoal
#111827
Cloud Gray
#F3F4F6
Typeface

Typography System

Clean, modern, and highly legible. We use a system font stack for optimal performance and native feel across all platforms.

Headings

Paws Source
Bold, confident, and clear. Used for page titles, section headers, and key brand moments.
Font: Segoe UI / system-ui | Weight: 800 (ExtraBold)

Body Text

Comfortable reading
Optimized for screen readability with generous line height. Used for paragraphs, descriptions, and UI text.
Font: Segoe UI / system-ui | Weight: 400-500 (Regular/Medium)

Caption & Meta

Hex codes, timestamps, and helper text
Used sparingly for supporting information, image captions, and technical specifications.
Font: System Monospace / Segoe UI | Weight: 400 (Regular)
Usage

Brand Guidelines

Follow these rules to ensure Paws Source looks professional and consistent everywhere it appears.

✅ Do's

  • Use the primary logo with adequate clear space (1x logo height)
  • Apply exact brand colors from the approved palette
  • Maintain minimum size of 24px for web, 1/2" for print
  • Keep backgrounds clean and uncluttered
  • Use the system font stack for digital applications

❌ Don'ts

  • Do not stretch, skew, or distort the logo proportions
  • Do not change colors outside the approved hex values
  • Do not add drop shadows, outlines, or effects to the logo
  • Do not place the logo on busy or low-contrast backgrounds
  • Do not use custom/downloaded fonts in internal comms
Assets

Download Brand Assets

Access high-resolution files, vector formats, and presentation templates. Requires brand access credentials.

Primary Logo Pack PNG, SVG, PDF • 2.4 MB
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Color & Type Guide PDF • 1.8 MB
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Presentation Kit PPTX, KEY, FIGMA • 14.2 MB
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Social Media Assets PNG, JPG • 8.6 MB
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