A complete brand refresh and digital ecosystem designed to revitalize ticket sales, unify fragmented messaging, and create an immersive pre-event experience for 15,000+ attendees.
Echo Festival had been running for 5 years, but brand fatigue was setting in. Social engagement had dropped 40% year-over-year, early-bird tickets were sitting at 32% capacity, and the digital experience felt disjointed across platforms. They needed a cohesive narrative, a visually striking identity, and a conversion-optimized digital hub.
Our mission: reignite cultural relevance, streamline the purchasing journey, and build a campaign that felt as dynamic as the music itself.
We adopted a phased approach, blending audience research with experimental design systems to ensure every touchpoint felt intentional and immersive.
Conducted 12+ stakeholder interviews, surveyed 500 past attendees, and mapped the full conversion funnel. Identified core friction points: outdated visual language, confusing navigation, and lack of mobile optimization.
Developed a dynamic logo lockup with variable typography, a vibrant gradient palette, and a modular motion language. Created 15+ animated assets for social, email, and out-of-home placements.
Built a headless CMS-driven site with WebGL transitions, instant search, and a streamlined ticket checkout. Prioritised accessibility (WCAG 2.1 AA) and performance (Lighthouse 95+).
Phased rollout with real-time analytics. A/B tested hero sections, CTAs, and pricing tiers. Optimised based on heatmaps and drop-off data weekly.
The campaign shattered previous benchmarks. Within 6 weeks of launch, early-bird inventory sold out. The unified visual language resonated across Gen Z and millennial demographics, driving organic shares and press features in Rolling Stone and Complex.
"PRISM didn't just redesign our festival—they reimagined how our community experiences it. The results speak for themselves, but the creative partnership was truly exceptional."
Beyond metrics, the project established a scalable design system that reduces future campaign production time by 60%, ensuring long-term brand consistency.