The definitive guide to building, adapting, and maintaining the PRISM brand across all touchpoints. Consistency is the foundation of recognition.
The PRISM mark represents clarity, refraction, and multidimensional thinking. Use with precision.
Primary Light
Primary Dark
Favicon / Icon
Monochrome
Maintain a minimum clear space equal to the height of the "P" around all edges. Never stretch, rotate, or recolor the mark.
Our palette balances energetic vibrancy with grounded neutrality. Click any swatch to copy the hex code.
Dual-font pairing: Syne for expressive display, Space Grotesk for functional readability.
Photography and visual assets should feel contemporary, slightly abstract, and color-graded to our palette.
Use high contrast, intentional negative space, and subtle grain. Grade toward cool purples or warm ambers.
Use stock clichés, heavy filters, or saturated reds/oranges outside the approved palette. Avoid flat lighting.
When placing text over imagery, use a 60% dark overlay or gradient mask to ensure WCAG compliance.
A 12-column flexible grid ensures responsive consistency. Spacing follows a 4px base scale.
The system extends seamlessly across digital, print, and environmental touchpoints.
Components, iconography, and interaction patterns aligned with the spacing and color system.
Master layouts for client pitches, investor meetings, and internal strategy reviews.
Spot UV finishes, matte textures, and precise CMYK conversions for physical collateral.
We speak with clarity, confidence, and creative curiosity. Never corporate, never cluttered.
Complex ideas should be distilled, not dumbed down. Prioritize understanding.
Show expertise through insight, not jargon. Lead with value.
Write like you're talking to a smart colleague. Active voice only.