1. Introduction
RankForge ("we", "our", or "us") respects your privacy and is committed to transparency regarding the data we collect. This Cookies & Tracking Policy explains how we use cookies, web beacons, pixels, and similar technologies across our website and digital properties.
This policy works in conjunction with our Privacy Policy. By using our website, you consent to the use of cookies and tracking technologies as described herein.
2. What Are Cookies & Tracking Technologies?
Cookies are small text files stored on your device when you visit a website. They help us remember your preferences, understand how you use our site, and improve your experience.
Beyond cookies, we may use:
- Web Beacons/Pixels: Invisible tracking images embedded in webpages or emails to track page views, email opens, and engagement.
- Local Storage: Browser-based storage for saving user preferences and session data.
- Device Fingerprinting: Collecting information about your browser and device configuration to enhance security and analytics.
3. How We Use Cookies & Tracking
💡 As a digital marketing & SEO agency, we rely on data to deliver measurable results. We use tracking technologies solely to optimize our services, improve site performance, and provide relevant content.
| Cookie Type | Purpose | Examples | Duration | Consent |
|---|---|---|---|---|
| Essential | Required for site functionality, security, and authentication. Cannot be disabled. | _session_id, csrf_token, cookie_consent |
Session to 2 years | Not required |
| Functional | Remember user preferences like language, region, or cookie settings. | lang_pref, theme_mode |
Up to 1 year | Required |
| Analytics | Understand site traffic, user behavior, and performance metrics to improve UX. | _ga, _gid (Google Analytics) |
Session to 2 years | Required |
| Marketing | Deliver relevant ads, measure campaign performance, and enable retargeting across platforms. | _fbp (Meta), _gcl_au (Google Ads) |
Session to 3 months | Opt-in |
4. Third-Party Tracking Services
We work with trusted third-party providers that may set their own cookies when you interact with our site. We do not control these cookies, and their use is governed by their respective privacy policies:
- Google Analytics & Google Ads: Used for traffic analysis, conversion tracking, and remarketing. Privacy Policy | Opt-Out
- Meta Pixel (Facebook/Instagram): Tracks conversions and enables audience targeting. Privacy Policy | Opt-Out
- LinkedIn Insight Tag: Measures campaign effectiveness and supports professional audience targeting. Privacy Policy
- Hotjar & Microsoft Clarity: Session recording and heatmaps to improve website usability. Privacy Policy
We recommend reviewing each provider's documentation to understand their data practices and opt-out mechanisms.
5. Managing Your Cookie Preferences
You have full control over how tracking technologies interact with your device. You can manage preferences through:
Cookie Consent Banner
Upon your first visit, you'll see a banner allowing you to accept, reject, or customize cookie categories. You can adjust these settings anytime by clicking "Cookie Preferences" in the website footer.
Browser Settings
Most modern browsers allow you to block or delete cookies. Please note that disabling essential cookies may impact site functionality:
Industry Opt-Out Tools
You may also use digital advertising opt-out platforms like the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA).
6. Updates to This Policy
As SEO and digital advertising technologies evolve, we may update this policy to reflect changes in our practices, legal requirements, or industry standards. Material changes will be communicated via email or a prominent notice on our website. The "Last Updated" date at the top of this page indicates when revisions were made.
7. Contact Us
If you have questions about our use of cookies, tracking technologies, or your data rights, please contact our Data Protection Officer:
- Email: privacy@rankforge.com
- Mail: RankForge, 123 SEO Boulevard, Suite 400, San Francisco, CA 94102, USA
- Phone: +1 (555) 123-4567
We aim to respond to all inquiries within 5 business days.