Technical Health & Crawlability
Crawled 14,203 pages. Index coverage is at 89%. Critical issues affecting render speed and crawl budget allocation have been identified.
- Critical
Core Web Vitals: LCP exceeds 2.5s on 34% of landing pages due to unoptimized hero images and render-blocking CSS. Impact: High bounce rate, lower mobile rankings.
- Warning
Internal Linking: Orphaned pages detected (42 URLs). Silo structure lacks contextual cross-linking between service and blog clusters. Impact: Diluted link equity, poor discovery.
- Good
Structured Data: FAQ & HowTo schema implemented correctly on 85% of target pages. Zero validation errors. Impact: Enhanced SERP features, higher CTR.
- Warning
Redirect Chains: 18 URLs contain 3+ hop redirects. Canonicalization conflicts on /pricing variations. Impact: Crawl waste, ranking signal dilution.
Content Performance & Optimization
Content inventory shows strong topical authority in informational queries, but commercial-intent pages lack conversion-focused UX and semantic depth.
- Critical
Keyword Cannibalization: 4 blog posts targeting variations of "SEO audit tools" compete internally. Action: Consolidate into one pillar page.
- Warning
Content Freshness: 62% of top-ranking articles are >12 months old with outdated statistics. Action: Implement quarterly content refresh protocol.
- Good
E-E-A-T Signals: Author bios, citations, and experience markers present on 91% of commercial pages. Trust factors well established.
| Keyword | Intent | Position | Traffic | Change | Status |
|---|
| seo strategy agency | Commercial | 4 | 2,410 | ↑ 2 | Optimize |
| technical seo checklist | Informational | 1 | 8,950 | ↑ 0 | Monitor |
| backlink building services | Transactional | 7 | 1,120 | ↓ 3 | Action |
| local seo for dentists | Commercial | 5 | 980 | ↑ 4 | Optimize |
Link Profile & Authority Growth
Total referring domains: 1,247. Quality distribution improved with a shift toward EDU and high-DA industry publications.
- Good
Link Velocity: Consistent acquisition of 18-22 quality backlinks monthly. No toxic spikes detected.
- Warning
Anchor Distribution: Branded anchors at 42%, exact match at 28%. Risk: Slightly over-optimized for commercial terms.
- Critical
Lost Links: 34 high-value links dropped from expired partnerships and redesigned client sites. Action: Launch reclamation campaign.
Competitor Benchmarking
Compared against Top 3 ranking domains for primary keyword clusters. Gap analysis reveals content depth and internal linking advantages held by Competitor A.
- Warning
Content Gap: Competitor A ranks for 340 overlapping keywords with superior topical coverage. Missing subtopics: "SEO ROI calculator", "Agency vs In-house SEO".
- Good
Technical Edge: Our site scores higher on mobile usability (92 vs 84) and page experience metrics.
- Critical
Backlink Gap: Competitor B has 2.3x more high-authority niche edits. Outreach strategy needs scaling.