Cookies & Tracking Technologies

1. What Are Cookies & Tracking Technologies?

Cookies are small text files stored on your device when you visit our website. They help us recognize your browser, remember your preferences, and improve your shopping experience. Alongside cookies, we may use other tracking technologies such as web beacons, pixels, local storage, and device identifiers to collect information about how you interact with ShopVista.

These technologies are essential for operating our e-commerce platform securely, analyzing site performance, and delivering personalized content and advertisements. By using our site, you consent to the use of these technologies as described in this policy.

2. Types of Cookies We Use

We categorize the cookies and tracking technologies we use as follows:

Category	Purpose	Duration	Can Be Disabled?
Strictly Necessary	Enable core functionality like authentication, shopping cart management, secure checkout, and load balancing.	Session / 1 year	No
Performance & Analytics	Collect anonymous data on page visits, traffic sources, error rates, and user navigation to improve site performance.	13 months	Yes
Functional	Remember preferences such as language, region, currency, and accessibility settings for a tailored experience.	1 year	Yes
Advertising & Marketing	Deliver relevant product recommendations, measure campaign effectiveness, and prevent ad over-delivery.	30–180 days	Yes

3. Third-Party Tracking Technologies

ShopVista partners with trusted third-party services that may set cookies or use tracking technologies on our platform. These partners help us with:

• Payment Processing: Securely handle transactions through certified payment gateways (e.g., Stripe, PayPal).
• Analytics: Understand user behavior and site performance using tools like Google Analytics 4 and Mixpanel.
• Advertising & Retargeting: Serve personalized product recommendations and ads via Meta, Google Ads, TikTok, and Pinterest.
• Security & Fraud Prevention: Protect accounts and detect suspicious activity using industry-standard verification and bot-detection tools.
• Customer Support: Enable live chat and ticketing systems to provide real-time assistance.

These third parties operate under their own privacy and data practices. We encourage you to review their respective policies for details on how they collect, use, and share information. ShopVista does not control the cookies or tracking technologies set by third parties.

4. How to Manage or Opt Out

You have full control over cookies and tracking technologies. You can manage your preferences through:

• Cookie Consent Manager: Adjust your settings anytime by clicking "Cookie Preferences" in the website footer or via the banner upon your first visit.
• Browser Settings: Most browsers allow you to block, delete, or manage cookies. Visit your browser’s help section for instructions. Note that blocking cookies may impair site functionality.
• Mobile Device Settings: iOS and Android devices offer app-level tracking restrictions. You can manage these in your device's Privacy settings.
• Opt-Out Links: For advertising cookies, you can opt out via the Digital Advertising Alliance (US), Digital Advertising Alliance of Canada, or Your Online Choices (EU).

Please note that disabling certain cookies may affect site functionality, including checkout processes, wish lists, and personalized recommendations.

5. Updates to This Policy

We may update this Cookies & Tracking Technologies Policy to reflect changes in technology, legal requirements, or business practices. When we make significant changes, we will notify you via email or a prominent notice on our website. Your continued use of ShopVista after updates constitutes acceptance of the revised policy.

6. Contact Us

If you have questions, concerns, or requests regarding our use of cookies and tracking technologies, please contact our Data Protection Team:

• Email: privacy@shopvista.com
• Data Protection Officer: dpo@shopvista.com
• Address: ShopVista Inc., 123 Commerce Drive, Suite 400, San Francisco, CA 94107, USA

We are committed to transparency and will respond to your inquiry within 30 business days. You also have the right to lodge a complaint with a supervisory authority if you believe your data protection rights have been violated.