Brand Guidelines
Consistency is the foundation of ShopVista's identity. Use this guide to maintain our visual, verbal, and experiential standards across all touchpoints.
Logo Usage
Our logo represents trust, speed, and modern commerce. Use it with care.
Clear Space
Maintain a minimum clear space equal to the height of the shopping bag icon on all sides.
Minimum Size
Digital: 96px wide. Print: 24mm wide. Below this, use the icon-only variant.
Backgrounds
Use the dark logo on light backgrounds. Use the white logo on dark or complex imagery.
Monochrome
For single-color print or embroidery, use 100% black or white. No gradients.
Stretch or distort
Add drop shadows/3D
Change colors
Rotate or flip
Color Palette
Our colors convey innovation (purple) and value/energy (amber). Use them purposefully.
RGB: 108, 60, 225
RGB: 245, 158, 11
RGB: 15, 23, 42
RGB: 248, 250, 252
Usage Guidelines
- Primary Violet: CTAs, interactive elements, brand highlights
- Accent Amber: Sales tags, notifications, secondary actions
- Dark Slate: Headings, body text, UI borders
- Light Background: Section backgrounds, card surfaces, negative space
- Always ensure WCAG AA contrast ratios (4.5:1 for normal text)
Typography
Clean, highly legible, and modern. We prioritize readability across devices.
Headings
Body Text
Imagery & Iconography
Authentic, diverse, and high-quality visuals that put the product and customer first.
Bright & Natural Lighting
Use high-key photography with soft shadows. Avoid heavy filters or oversaturated tones.
Consistent Icon Style
Use rounded corners, 2px stroke width, and uniform visual weight across all UI icons.
Avoid Stock Clichés
Never use overly staged handshakes or generic office scenes. Keep it authentic.
No Text Overlays on Photos
Maintain readability. Use solid color blocks or gradients for text, not direct photo overlays.
Tone & Voice
We speak with confidence, clarity, and warmth. Never corporate, never casual to the point of unprofessional.
Approachable
Speak like a helpful friend who knows tech and shopping inside out.
Trustworthy
Be transparent about shipping, pricing, and policies. No fine print surprises.
Innovative
Highlight speed, smart features, and modern convenience without hype.
UI Components
Consistent, accessible, and responsive design tokens for digital products.
Wireless Pro Headphones
Active noise cancellation with 30hr battery.