Brand Overview
Terroir Cocoa is more than a chocolate brand. We are a heritage cacao estate, a steward of volcanic soil, and a maker of uncompromising chocolate.
Our Purpose
To cultivate extraordinary cacao with reverence for the earth, and transform it into chocolate that tells the story of its origin.
Our Vision
A world where every chocolate bar carries the authenticity of its soil, the dignity of its growers, and the craft of its makers.
Our Promise
Single-estate sourcing, transparent supply chains, regenerative agriculture, and uncompromising quality in every bite.
Logo & Mark
The Terroir Cocoa logo balances heritage elegance with modern clarity. Respect its structure, spacing, and simplicity.
Primary Logotype — Dark Chocolate / Caramel
Clear Space
Maintain a minimum clear space equivalent to the height of the "T" in TERROIR on all sides.
Minimum Size
Print: 25mm width minimum. Digital: 120px width minimum for legibility.
Reversal
Use the white/cream version only on dark backgrounds (Dark Chocolate or deep earth tones).
Alignment
Never stretch, rotate, or alter the kerning. The wordmark must remain horizontally aligned.
Do
Don't
Color Palette
Our palette is drawn from the earth: roasted beans, volcanic soil, sun-baked cacao pods, and forest canopies.
Typography
Our type system balances heritage craftsmanship with modern readability.
Primary: Playfair Display
Elegant, high-contrast serif. Used for headings, hero statements, and premium packaging. Conveys heritage and craftsmanship.
Secondary: Lato
Clean, humanist sans-serif. Used for body copy, UI, labels, and technical specifications. Ensures readability across all mediums.
Imagery & Visual Style
Photography should feel grounded, textural, and honest. Avoid stock perfection; embrace natural light and authentic moments.
Farm & Terroir
Wide shots of cacao groves, volcanic soil, misty highlands. Natural lighting, earth tones, no heavy saturation.
AuthenticHands & Craft
Close-ups of harvesting, fermenting, tempering. Show texture, calloused hands, wooden tools, and raw ingredients.
TactileProduct & Detail
Clean, minimalist composition. Soft shadows, matte backgrounds, focus on snap, grain, and color variation of the chocolate.
PremiumTone & Voice
We speak with the quiet confidence of generations. Informative but never academic. Warm but never casual.
Artisanal
We honor process, patience, and precision over speed and scale.
Grounded
Rooted in soil, transparency, and respect for agricultural reality.
Transparent
We explain our methods honestly, without marketing fluff or jargon.
Sophisticated
Elegant but approachable. Luxury earned through quality, not price alone.
Writing Guidelines
- UseActive voice, specific origins, sensory details (velvety, bright, earthy)
- Avoid"Gourmet", "artisan" (without proof), hyperbole, trendy slang
- UseShort paragraphs, clear hierarchy, measured pacing
- AvoidExclamation marks, ALL CAPS, aggressive CTAs
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