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Cookies & Tracking Policy

Last Updated:

The Daily Pulse ("we", "our", or "us") values your privacy. This Cookies & Tracking Policy explains how we and our business partners use cookies and similar tracking technologies when you visit, use, or interact with our website, mobile applications, and digital services (collectively, the "Platform").

Note: This policy supplements our main Privacy Policy. By using our Platform, you consent to the practices described here. You may manage or withdraw consent at any time through the tools provided below.

What Are Cookies & Tracking Technologies?

Cookies are small text files stored on your device when you visit a website. They help us recognize your device, remember your preferences, and improve your experience. We also use similar technologies, including:

  • Web Beacons & Pixels: Tiny images embedded in web pages or emails to track page views and engagement.
  • Local Storage & HTML5: Browser-based storage that allows persistent data retention across sessions.
  • Device Fingerprinting: Techniques that collect browser and device configuration data to identify returning users.
  • Log Files: Automatic records of server requests including IP addresses, browser types, and timestamps.

Categories of Cookies We Use

Category Purpose Duration Can You Opt-Out?
Strictly Necessary Essential for site functionality, security, and load balancing. Cannot be disabled. Session to 2 years No
Performance & Analytics Track visitor behavior, page load times, and content popularity to improve our Platform. Up to 2 years Yes
Functionality Remember preferences like language, region, font size, and login status. Up to 1 year Yes
Advertising & Personalization Deliver relevant ads, measure campaign effectiveness, and limit ad frequency. Up to 13 months Yes
Social Media & Content Enable sharing features, embed third-party content, and sync social logins. Varies by provider Yes

How We Use Tracking Data

We process information collected via cookies and tracking technologies for the following purposes:

  • Service Delivery: Ensuring secure access, maintaining sessions, and delivering content.
  • Platform Optimization: Analyzing traffic patterns, identifying technical issues, and improving user interface design.
  • Personalization: Tailoring content recommendations, remembering subscription settings, and customizing dashboard layouts.
  • Advertising & Monetization: Serving targeted advertisements, measuring conversion rates, and retargeting users across the web (where legally permitted).
  • Fraud Prevention & Security: Detecting automated traffic, preventing account misuse, and maintaining platform integrity.

Third-Party Services & Partners

Certain cookies and tracking tools are set by trusted third parties over whom we do not have direct control. Their data practices are governed by their respective privacy policies. Key partners include:

  • Analytics: Google Analytics, Adobe Analytics, Mixpanel
  • Advertising & Ad-Tech: Google Ad Manager, The Trade Desk, Criteo, PubMatic
  • Content & Embeds: YouTube, Twitter/X, Instagram, Spotify
  • Infrastructure & Security: Cloudflare, Akamai, reCAPTCHA, Imperva
  • Newsletter & CRM: Mailchimp, Salesforce, HubSpot

Third parties may use their own cookies, web beacons, or SDKs to serve ads, measure performance, or provide social features. We do not control their data practices and recommend reviewing their policies directly.

Managing Your Tracking Preferences

You have full control over how we and our partners use tracking technologies. Here's how to manage them:

1. In-Platform Cookie Settings

Click the "Cookie Preferences" button located at the bottom-right corner of any page on our Platform. You can toggle categories on or off, save changes, or withdraw consent entirely (except for strictly necessary cookies).

2. Browser Settings

Most browsers allow you to block, delete, or limit cookies. Visit your browser's help menu for instructions. Note that disabling cookies may impair functionality.

3. Advertising Opt-Outs

To opt out of personalized advertising across participating networks, visit:

4. Mobile Devices

iOS: Settings → Privacy & Security → App Tracking Transparency → Ask App Not to Track

Android: Settings → Privacy → Ads → Delete advertising ID or Opt out of ads personalization

Updates to This Policy

We may revise this Cookies & Tracking Policy to reflect changes in technology, legal requirements, or business practices. Material changes will be communicated via on-site notices, email, or prominent banner alerts. The "Last Updated" date at the top of this page indicates the most recent revision. Continued use of our Platform after changes constitutes acceptance.

Contact & Data Rights

If you have questions about this policy, wish to exercise your data protection rights (access, rectification, erasure, portability, objection), or need assistance managing tracking preferences, please contact our Privacy Office:

  • Email: privacy@thedailypulse.com
  • Mail: The Daily Pulse, Privacy Department, 1200 Press Avenue, Suite 400, New York, NY 10001
  • Response Time: We aim to respond to all legitimate requests within 30 days.

Regulatory Note: Users in the EEA, UK, California, Colorado, Virginia, and other jurisdictions with specific privacy laws may have additional rights. These are detailed in our main Privacy Policy and can be exercised through the contact channels above.