How We Use Your Information

At Well Known, transparency is foundational to our partnership with you. This document outlines the specific ways we utilize the information you provide or that we collect during your engagement with our agency. We process data strictly to deliver, improve, and secure our creative services while maintaining compliance with applicable privacy regulations.

Information We Collect

We only collect data necessary to fulfill our services and enhance your experience. This includes:

• Directly Provided Data: Name, email, company details, project requirements, and payment information shared during onboarding or inquiries.
• Usage & Interaction Data: Pages visited, time spent, feature usage, and clickstream data collected via secure analytics to improve platform performance.
• Technical Data: IP address, browser type, device information, and operating system collected automatically for security and compatibility.
• Communication Records: Emails, chat logs, and meeting notes exchanged with our team to maintain service continuity.

How We Use Your Information

Your data enables us to deliver tailored creative solutions and maintain operational excellence. Specifically, we use your information to:

1. Fulfill Service Agreements: Process project requests, manage deliverables, schedule consultations, and handle payments securely.
2. Communicate Effectively: Send transactional updates, project milestones, support responses, and service announcements directly related to your engagement.
3. Personalize Experiences: Adapt dashboard settings, recommend relevant creative resources, and tailor client portals to your workflow preferences.
4. Analyze & Optimize: Conduct aggregated analytics to identify usage trends, improve website performance, and inform product development.
5. Ensure Security: Monitor for unauthorized access, prevent fraud, verify identities, and maintain compliance with industry security standards.
6. Deliver Targeted Marketing: Share insights on agency updates, industry reports, and promotional offers only with your explicit consent.

We do not sell your personal information to third parties, nor do we use your data for unrelated commercial purposes without clear notification and opt-in consent.

Sharing & Third-Party Disclosure

We maintain strict control over your data. Disclosure occurs only under the following circumstances:

• Service Providers: Trusted partners who assist with hosting, payment processing, analytics, or CRM management, bound by strict data processing agreements.
• Legal Obligations: When required by law, court order, or regulatory authority to protect rights, property, or safety.
• Business Transfers: In the event of a merger, acquisition, or asset sale, your data may be transferred as a business asset, with continued privacy protections.
• With Your Consent: Explicit permission granted for specific, disclosed purposes.

All third-party vendors undergo rigorous security and compliance audits. We never share data for third-party advertising or profiling.

Your Rights & Choices

Depending on your jurisdiction, you may exercise the following rights regarding your personal data:

• Access & Portability: Request a copy of your data in a structured, machine-readable format.
• Correction & Update: Modify inaccurate or incomplete information through your client portal or support request.
• Deletion: Request removal of your data, subject to legal retention requirements and contractual obligations.
• Opt-Out: Unsubscribe from marketing communications at any time via email preferences or account settings.
• Restrict Processing: Limit how we use your data for certain purposes, with documented acknowledgment.

To exercise these rights, contact our Data Protection Team at privacy@wellknown.agency. We respond within 30 business days.

Security & Data Retention

We implement industry-standard safeguards to protect your information:

• End-to-end encryption for data in transit and at rest
• Role-based access controls and multi-factor authentication for staff
• Regular security audits, penetration testing, and vulnerability scanning
• Secure, geographically redundant backup systems

Retention Policy: We retain your data only as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements. Upon request or contract termination, inactive data is securely anonymized or permanently deleted within 90 days.

Updates to This Policy

We periodically review and update our data practices to reflect technological advancements, regulatory changes, or service enhancements. Significant updates will be communicated via email or prominent notice on our client portal. The "Last Updated" date at the bottom of this page indicates the most recent revision.

Contact Us

Questions about how we use your information? Our privacy team is here to help.

Email: privacy@wellknown.agency
Mail: Well Known Agency, Data Privacy Office
123 Creative Boulevard, Suite 400
New York, NY 10001, USA
Response Time: Within 30 business days