Campaign Performance Results
Overview
Channels
Audience
Attribution
👁 Impressions
2.4M
▲ 12.5% vs prior
🖱 Clicks
184K
▲ 8.2%
🎯 Conversions
12.8K
▼ 3.1%
💰 ROAS
4.32x
▲ 18.7%
Performance Trend
Conversions
Spend
Campaign Breakdown
| Campaign Name | Channel | Spend | Impressions | CTR | Conv. Rate | Status | Trend |
|---|---|---|---|---|---|---|---|
| Q4 Brand Awareness | Meta | $24,500 | 842K | 1.8% | 3.2% | ● Active | ▲ 14% |
| Product Launch: Nexus | Google Ads | $18,200 | 410K | 2.4% | 5.1% | ● Active | ▲ 22% |
| Retargeting: Cart Abandon | Programmatic | $9,800 | 156K | 3.1% | 8.4% | ● Scaling | ▲ 9% |
| B2B Lead Gen Series | $14,100 | 89K | 0.9% | 2.7% | ● Paused | ▼ 4% | |
| Holiday Promo 2024 | TikTok | $31,000 | 1.2M | 1.4% | 2.1% | ● Active | ▲ 31% |