/introduction

The story behind
the hashtag.

We don't just build brands. We uncover narratives, craft experiences, and build bridges between ideas and the people they're meant to reach.

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Where It Began

From a simple idea to a movement

#about was born in 2018, in a cramped co-working space in downtown Portland. What started as a weekend project to help a friend launch a small e-commerce site quickly evolved into something much bigger.

We noticed a gap in the market: too many agencies focused on deliverables over dialogue, on outputs over outcomes. We wanted to change that. We wanted to build a studio where strategy, design, and storytelling lived in the same room.

Today, #about is a collective of strategists, designers, developers, and storytellers who believe that every brand has a story worth telling—and that those stories deserve to be told well.

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Our Purpose

What we believe

At #about, we don't just execute projects. We partner with forward-thinking teams to clarify their message, amplify their voice, and build digital products that feel intentional.

Great work happens when curiosity meets craft, and when every pixel serves a purpose.
Guiding Principles

What we stand for

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Clarity Over Cleverness

We strip away the noise. Every design decision, every line of copy, every feature is evaluated against a simple question: does this make the message clearer?

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Radical Transparency

No black boxes. No hidden fees. We share our process, our timelines, and our thinking openly so you're never guessing what's happening next.

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Build to Evolve

We don't believe in static products. We build systems that can grow, adapt, and scale as your audience and ambitions change.

Action Over Perfection

Progress beats paralysis. We ship, we test, we learn, we iterate. The best work comes from momentum, not waiting for everything to be flawless.

Our Journey

Milestones that shaped us

2018
The First Line of Code
#about launches as a two-person team focused on web design and brand storytelling.
2020
Pivot to Product
We expand into full-stack development and digital product strategy, landing our first enterprise client.
2022
Going Remote-First
Embracing distributed work, we open doors to talent across three continents and double our team size.
2024
The #about Studio Opens
We launch our flagship research and design lab, dedicated to exploring the intersection of AI, UX, and human-centered narrative.
2025
What's Next
Scaling our impact, refining our craft, and helping the next wave of visionary brands find their voice.

More than a team. A collective.

At #about, we don't hire for titles. We hire for curiosity, empathy, and the ability to question the status quo. Our team spans designers, engineers, writers, and strategists who share one trait: they care deeply about the work.

We measure success not just in deliverables, but in growth, collaboration, and the quiet satisfaction of shipping something that actually matters.

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Let's begin a conversation.

Whether you're exploring a new idea, refining an existing brand, or just want to understand how we work—we'd love to hear from you.

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