Meet the Leadership Team

Built by mechanics, engineers, and educators. We're dedicated to democratizing automotive knowledge and empowering makers everywhere.

Driven by Purpose, Powered by Community

At Automotive DIY, leadership isn't about titlesβ€”it's about service to our community. Our executive team brings decades of combined experience in automotive engineering, technical education, e-commerce, and community building.

We believe transparency, hands-on expertise, and continuous learning are the pillars of a successful DIY culture. Every decision we make is guided by our commitment to safety, accessibility, and quality.

45+

Years Combined
Industry Experience

3

Continents
Operating In

100%

Commitment to
Open Education

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Executive Leadership

The visionaries and operators steering Automotive DIY toward a future where everyone understands their vehicle.

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Sarah Chen

CEO & Co-Founder

Former automotive engineer turned education advocate. Sarah launched Automotive DIY with a mission to bridge the gap between complex repair manuals and everyday drivers.

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Marcus Rodriguez

CTO & Co-Founder

Full-stack architect and data systems expert. Marcus built the scalable platforms powering our diagnostic tools, video academy, and real-time community forums.

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Elena Volkov

Head of Education

Certified automotive instructor with 15+ years in technical curriculum design. Elena oversees our guide library, video academy, and certification programs.

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David Park

VP of Community & Partnerships

Community strategist and former garage collective founder. David cultivates our 50K+ member network and manages partnerships with tool manufacturers and brands.

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Jessica Taylor

Director of Product & Tools

Industrial designer and supply chain specialist. Jessica curates our tool kits, tests OBD diagnostics, and ensures every product meets professional-grade standards.

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Michael Torres

CFO & Operations Lead

Financial strategist focused on sustainable growth. Michael ensures our pricing remains accessible while funding R&D, creator grants, and community safety initiatives.

Our Leadership Principles

The core values that guide every product, partnership, and policy decision we make.

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Radical Transparency

We publish pricing breakdowns, test methodologies, and safety data openly. No hidden fees, no biased reviews.

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Safety First

Every guide, tool, and diagnostic procedure is reviewed by certified professionals to ensure user safety and vehicle integrity.

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Community-Led Growth

We listen to our users, fund grassroots mechanic programs, and let community feedback shape our product roadmap.

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Continuous Innovation

From AI-assisted diagnostics to AR repair overlays, we invest in tech that makes complex repairs simpler and safer.

Partner With Our Leadership

Whether you're a manufacturer, investor, educational institution, or media outlet, we'd love to explore how we can build the future of automotive DIY together.