v2024.1 | Official Media Resources

Automotive DIY Press Kit

Comprehensive media assets, company overview, and press resources for journalists, partners, and industry analysts.

Company Overview

Bridging the gap between garage tinkering and professional automotive repair.

Founded in 2012, Automotive DIY is a leading digital education and e-commerce platform dedicated to empowering vehicle owners with the knowledge, tools, and community support needed to perform their own maintenance and modifications.

Our mission is to democratize automotive repair by providing transparent, step-by-step guidance, professional-grade diagnostic tools, and an active peer-to-peer support network. We believe that understanding how a vehicle works should be a right, not a privilege reserved for certified technicians.

Today, Automotive DIY serves a global community of enthusiasts, first-time mechanics, and restoration hobbyists, offering content in 8 languages and partnering with industry-leading tool manufacturers and automotive parts distributors.

🎯 Core Focus

  • Automotive DIY Education & Tutorials
  • Smart Diagnostic Hardware & Software
  • Curated Tool & Parts Marketplace
  • Community-Driven Technical Support
  • Vehicle-Specific Repair Documentation

At a Glance

Key metrics and company statistics for media reference.

2012
Year Founded
Detroit, MI
Headquarters
52,000+
Active Community
4.9/5.0
User Rating
15+
Team Members
Bootstrapped
Funding Status

Leadership & Founders

Meet the team behind the wrenches.

👩‍💼

Elena Rostova

CEO & Co-Founder

Former automotive journalist with 12 years of industry experience. Passionate about technical education and consumer empowerment.

👨‍💻

Marcus Chen

CTO & Co-Founder

Full-stack engineer specializing in IoT diagnostics and mobile-first content platforms. Previously led dev teams at EdTech startups.

👨‍🔧

Jamal Wright

Head of Content & Community

ASE-certified master technician turned content strategist. Oversees all technical guides, video production, and community moderation.

Brand Assets

High-resolution logos, brand colors, and typography guidelines.

🔧

Primary Logo

Vector & raster formats available. Use on light backgrounds.

⚙️

Monochrome Variants

Black, white, and grayscale versions for press & print use.

🎨

Brand Palette

#E63946
#F4A261
#1A1A2E
#F8F9FA

📝 Typography: Primary Segoe UI / system-ui | Headings Semibold/Bold 700-900 | Please maintain minimum 24px logo height for digital and 0.5" for print.

Recent Press & Announcements

Official statements and media coverage.

Oct
24

Automotive DIY Launches Open-Source Repair Database Initiative

In partnership with independent repair shops, we're releasing a crowdsourced technical documentation platform to keep repair manuals accessible and up-to-date.

Read Full Release →
Aug
12

Series of Strategic Partnerships Announced with Major Tool Manufacturers

Automotive DIY expands its curated hardware marketplace, bringing co-branded diagnostic kits and exclusive community pricing to users worldwide.

Read Full Release →
May
03

App 2.0 Reaches 100,000 Active Monthly Users

The redesigned mobile experience features AI-assisted troubleshooting, offline guide access, and real-time OBD2 telemetry visualization.

Read Full Release →

Media Contact

For interviews, press inquiries, or partnership opportunities.

Press Relations

📧 Email: press@automotivediy.com
📱 Phone: +1 (313) 555-0198
👤 Contact: Maya Lin, Director of Communications
📍 Address: 742 Gearbox Lane, Detroit, MI 48201

Response time: Within 24 business hours. For urgent breaking news, please call or text the direct line.