Consistency builds trust. Use these standards to represent Cup Source with clarity, warmth, and professionalism across all platforms.
Always maintain padding equal to the height of the cup icon around the logo.
Do not scale below 24px height for digital or 5mm for print.
Never stretch, skew, or rotate the logo elements independently.
Do not use colors outside the approved palette unless specified.
Reserved for page titles and hero banners. Impactful and bold.
Section titles. Clear separation of content blocks.
Card titles and sub-sections. Approachable and legible.
Body Text. We use a clean sans-serif stack for maximum readability. Line height should be generous to maintain the airy, premium feel of the brand.
We are a B2B backbone. Our tone is professional, dependable, and solution-oriented. We speak with authority on supply chain and quality.
Like a fresh cup of coffee, we are welcoming. We avoid cold corporate jargon. We celebrate the businesses we serve.
Sustainability is core to our mission. We use clear, factual language about materials and environmental impact without greenwashing.
Clean, high-contrast shots on neutral backgrounds. Showcase texture, insulation layers, and lid mechanics clearly.
Warm, natural lighting. Show cups in hands, on café counters, or in busy service environments. Focus on the moment of use.
Earthy tones, botanicals, and recycled textures. Imagery should reinforce the biodegradable and sustainable nature of our lines.