Our Commitment to Transparency
At FamilyNest, trust is the foundation of everything we build. We believe families deserve full visibility into how digital platforms operate behind the scenes. This page outlines exactly what analytics data we collect, why we collect it, how long we keep it, and the tools we use to ensure your information remains secure and private.
We do not sell user data, do not engage in behavioral advertising, and design all analytics pipelines with privacy-by-default principles. Our systems are optimized to aggregate insights rather than track individuals, especially when children's accounts or family profiles are involved.
What We Track & Why
Our analytics infrastructure focuses on product improvement, performance monitoring, and family-centric insights. All data is anonymized or pseudonymized before processing where possible.
| Data Category | Examples | Purpose | Retention |
|---|---|---|---|
| Usage Analytics | Page views, feature clicks, session duration | Improve UI/UX and content relevance | 14 months (aggregated) |
| Technical Performance | Load times, error logs, device/browser info | Debug issues & maintain stability | 90 days |
| Feature Engagement | Workshop attendance, activity completions, resource saves | Tailor recommendations & optimize resources | 24 months (pseudonymized) |
| Consent & Preferences | Cookie choices, notification opt-ins/outs | Respect user control & comply with regulations | Indefinite (until revoked) |
Note on Children's Data: We do not collect analytics data from devices or accounts used solely by children under 13. COPPA-compliant safeguards are enforced at the infrastructure level, and parental consent is required before any tracking cookies are enabled on family accounts.
Third-Party Analytics Partners
We partner with carefully vetted, privacy-compliant analytics providers to maintain platform health and gather usage insights. Each partner operates under strict data processing agreements (DPAs) and is prohibited from sharing, selling, or repurposing FamilyNest data for advertising.
- Plausible Analytics — Lightweight, GDPR/CCPA-compliant web analytics. We use this to track aggregate traffic patterns without fingerprinting or persistent cookies.
- Sentry — Real-time error tracking and performance monitoring. Helps us instantly detect and resolve technical issues.
- Hotjar (Optional/Opt-in) — Session replay and heatmaps used exclusively on internal QA pages. Never active on family-facing or child-profile interfaces.
You can review each partner's privacy practices via the links in your Cookie Preference Center.
Your Control & Choices
Transparency means nothing without control. You decide how your data is handled. Here's how to manage your analytics preferences:
🍪 Manage Cookies
Disable or customize non-essential analytics cookies at any time through our preference dashboard.
Open Cookie Settings →🚫 Opt-Out of Tracking
Use our global opt-out toggle to stop all behavioral and usage analytics on your account.
Opt-Out Now →📦 Data Export & Deletion
Download a copy of all analytics data associated with your account or request permanent deletion.
Submit Request →Security & Regulatory Compliance
FamilyNest adheres to the highest standards of data protection and regulatory compliance. Our analytics infrastructure is regularly audited and encrypted both in transit and at rest.
- GDPR — Full compliance for EU/EEA users, including lawful basis documentation and DSR support.
- CCPA/CPRA — California residents can exercise opt-out and deletion rights without service degradation.
- COPPA — Strictly compliant; no tracking on children's interfaces or under-age accounts.
- SOC 2 Type II — Independent audits confirm our security controls and data handling procedures.
Questions or Concerns?
If you need clarification on our analytics practices, want to exercise your data rights, or suspect a privacy issue, our Data Protection team is here to help. We aim to respond to all inquiries within 5 business days.
- Email: privacy@familynest.com
- Postal Address: FamilyNest Data Protection Office, 1200 Family Way, Suite 400, Austin, TX 78701, USA
- Response SLA: All formal requests are processed within 30 days, as required by applicable law.
For urgent security incidents, please use our responsible disclosure form.