Brand Guidelines v1.0

Brand Overview

Welcome to the Isdomain Brand Guide

Isdomain is a comprehensive consulting firm specializing in brand naming, identity design, and legal basics. We help businesses establish powerful, protected brand foundations that stand the test of time.

This guide provides clear standards for using our brand elements. Please follow these guidelines to ensure consistency across all communications and materials.

Our Mission

To empower entrepreneurs and businesses with expert naming strategies, cohesive brand identities, and essential legal protection, enabling them to launch with confidence and grow with clarity.

Brand Values

  • Precision: Every detail matters in branding and legal protection.
  • Creativity: We craft distinctive names and identities that resonate.
  • Protection: We safeguard your brand assets from day one.
  • Partnership: We're with you every step of the journey.

Color Palette

Brand colors and usage guidelines

Our color palette reflects our brand personality: professional yet creative, bold yet trustworthy. Use these colors consistently across all touchpoints.

Primary Colors

Isdomain Navy
#1a1a2e
Primary backgrounds, headings
Accent Red
#e94560
CTAs, highlights, logo accent
Gold Highlight
#f0c040
Secondary accents, stars

Secondary Colors

Light Background
#f8f9fa
Page backgrounds, sections
Body Text
#495057
Paragraphs, secondary text
Borders
#dee2e6
Dividers, card borders

Color Usage Tips

  • Use Isdomain Navy for primary backgrounds and important headings.
  • Reserve Accent Red for call-to-action buttons and key highlights to maintain impact.
  • Use Gold sparingly for ratings, awards, or secondary accents.
  • Ensure sufficient contrast for accessibility (minimum 4.5:1 ratio for body text).

Typography

Font families and hierarchy

We use two complementary typefaces: a distinguished serif for headings and a clean, modern sans-serif for body text.

Playfair Display
Used for all headings (H1-H3). The serif font conveys authority, elegance, and trustworthiness.
Weights: 700, 800, 900
Use: Headings, Titles
Inter
Used for body text, buttons, and UI elements. Inter is highly readable and modern, perfect for digital and print.
Weights: 300, 400, 500, 600, 700
Use: Body, UI, Captions

Type Hierarchy

H1: 48px / 900
Playfair Display • Use for page titles
H2: 36px / 800
Playfair Display • Use for section headers
H3: 28px / 700
Playfair Display • Use for subsections
Body: 16px / 400
Inter • Use for paragraphs and descriptions
Caption/Label: 14px / 600
Inter • Use for labels and captions

Voice & Tone

How we communicate with our audience

Our brand voice is consistent across all channels. We aim to sound like a trusted expert partner who is knowledgeable yet approachable.

Expert & Authoritative

We demonstrate deep knowledge in naming, branding, and legal matters. Our language is confident and well-researched.

Creative & Inspiring

We spark ideas and excitement. Our creative side shines through in our naming suggestions and branding concepts.

Clear & Accessible

We avoid jargon when possible. Complex legal and branding concepts are explained in plain, understandable language.

Protective & Caring

We genuinely care about our clients' success. Our protective nature ensures their brands are safe and secure.

Tone Examples

✅ Good (Isdomain Voice)

"We've identified three strong naming options for your brand. Each has been checked for trademark availability and domain registration. Let's review them together."

❌ Avoid (Too Casual or Jargon-Heavy)

"Here are some names. Hope you like 'em. The IP stuff is complicated but we gotchu."

Imagery & Photography

Visual style for photos and graphics

Our imagery supports our brand personality: professional, creative, and modern. We use high-quality photos that reflect business growth, innovation, and trust.

Photography Style

  • Authentic: Use real people and genuine scenarios over staged stock photos.
  • Clean & Bright: Well-lit images with clean compositions.
  • Diverse: Showcase diversity in age, ethnicity, and background.
  • Business Context: Images should relate to entrepreneurship, creativity, and legal/professional settings.

Graphic Elements

Use subtle geometric patterns, grid lines, and gradient accents to add visual interest. Avoid cluttered or overly decorative graphics. Our primary accent shape is the rounded rectangle, used for buttons and cards.

Download Assets

Logos, templates, and brand resources

Access approved brand assets for your projects. All files are optimized for both digital and print use.

📁
Primary Logo (SVG)
Vector • Light background
📁
Reversed Logo (SVG)
Vector • Dark background
📁
Monochrome Logo (SVG)
Vector • Single color
📁
Brand Icon (SVG)
Vector • Favicon size
📦
Complete Logo Pack
ZIP • All formats
📄
Brand Guide PDF
PDF • Printable version

Need a specific asset or custom file?

Contact our brand team for additional resources or custom requests.

Contact Brand Team