Cookies & Tracking Policy

1. Introduction

Welcome to the LoveLink Cookies & Tracking Policy. This document explains how LoveLink ("we," "our," or "us") uses cookies, pixels, web beacons, local storage, and other tracking technologies when you visit our website, use our mobile applications, or interact with our services.

This policy works alongside our Privacy Policy and Terms of Service. By using LoveLink, you consent to the use of these technologies as described herein, unless you adjust your preferences as outlined below.

2. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or smartphone) when you visit a website. They help websites remember your preferences, understand how you use our services, and improve your experience. Tracking technologies also include pixels, web beacons, SDKs, and local storage that work similarly to collect usage data.

3. Types of Cookies & Tracking We Use

Essential Cookies

These are strictly necessary for the operation of our platform. They enable core functionalities such as account authentication, security verification, session management, and preference storage. Our services cannot function properly without these cookies, and they cannot be disabled.

Analytics & Performance Cookies

We use these to understand how users interact with LoveLink. They collect anonymous information about pages visited, time spent on features, error rates, and navigation patterns. This data helps us optimize matching algorithms, improve app performance, and enhance user experience.

Functional & Personalization Cookies

These cookies remember your preferences, such as language, location, privacy settings, and profile customization options. They allow us to deliver a more tailored dating experience and remember your login status across sessions.

Advertising & Marketing Cookies

We and our trusted partners use these to track your browsing activity across websites and apps to deliver relevant advertisements. They help us measure campaign effectiveness, limit ad frequency, and serve you personalized dating-related content when you visit other platforms.

4. How We Use Tracking Technologies

• Service Improvement: Analyzing usage patterns to refine matching accuracy and interface design.
• Security & Fraud Prevention: Detecting suspicious activity, verifying identities, and protecting user accounts.
• Personalization: Tailoring content, suggestions, and notifications based on your preferences and behavior.
• Communication: Delivering transactional messages, service updates, and promotional content (where consented).
• Compliance: Ensuring adherence to age verification, regional regulations, and platform safety standards.

5. Third-Party Cookies & Tracking

LoveLink partners with trusted third-party service providers for analytics, advertising, customer support, and infrastructure. These entities may set their own cookies or tracking technologies. Notable partners include:

• Analytics: Google Analytics, Mixpanel, Amplitude
• Advertising: Meta Pixel, Google Ads, TikTok Pixel
• Infrastructure: AWS CloudFront, Cloudflare, Firebase
• Social Integration: Login via Google/Apple/Facebook SDKs

Each third party operates under its own privacy and cookie policies. We encourage you to review their respective policies and opt-out mechanisms where available. We only engage vendors who commit to data protection and privacy compliance.

6. Managing Your Cookie Preferences

You have full control over how tracking technologies are used on LoveLink:

• Cookie Consent Manager: Adjust your preferences anytime via the "Cookie Settings" link in our website footer or app settings.
• Browser Settings: Most browsers allow you to block, delete, or limit cookies. Note that disabling essential cookies may impair core functionality.
• App Permissions: On mobile devices, you can restrict app tracking via iOS "App Tracking Transparency" or Android ad preferences.
• Opt-Out Links: Use the Network Advertising Initiative or Digital Advertising Alliance to opt out of targeted advertising.

Changes to your preferences will take effect immediately. You may revisit your settings at any time.

7. Cross-Device & Online Tracking

Tracking technologies may associate your device ID, IP address, or login session across multiple devices to provide a seamless experience. If you log in on both mobile and desktop, we may sync preferences and security status. We employ device fingerprinting only for fraud prevention and account protection, and always in compliance with applicable privacy laws.

8. Updates to This Policy

We may update this Cookies & Tracking Policy to reflect changes in technology, legal requirements, or our services. Material changes will be communicated via email, in-app notifications, or a prominent banner on our site. The "Last Updated" date at the top of this page will reflect the most recent revision. Continued use of LoveLink after changes constitutes acceptance of the updated policy.

9. Contact Us

If you have questions about this policy, our use of cookies, or wish to exercise your data rights, please contact our Privacy Team: