Cookie Policy

Last Updated: January 15, 2025 | Effective Date: February 1, 2025

Welcome to LoveLink. This Cookie Policy explains how LoveLink ("we," "our," or "us") uses cookies and similar tracking technologies when you visit our website, mobile application, and related services (collectively, the "Service").

Quick Summary: We use cookies to ensure our platform works properly, remember your preferences, improve user experience, and help us understand how you interact with our dating features. You can manage or disable cookies at any time through your browser settings.

1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or smartphone) when you visit a website. They help websites remember your preferences, understand how you use the site, and deliver personalized content. We also use similar technologies like web beacons, pixel tags, and local storage.

2. How We Use Cookies

We use cookies for the following purposes:

  • Authentication & Security: To keep you logged in, verify your identity, and protect your account from unauthorized access.
  • Personalization: To remember your profile settings, language preferences, location, and match preferences.
  • Performance & Analytics: To understand how users interact with our platform, measure feature usage, and improve our matching algorithms.
  • Functional Features: To enable video chatting, messaging, real-time match notifications, and location-based suggestions.
  • Marketing & Advertising: To show relevant ads, measure campaign effectiveness, and retarget users who have visited our platform (only with your consent).

3. Types of Cookies We Use

Category Purpose Duration Can You Decline?
Essential Core platform functionality, authentication, security Session to 2 years No
Performance Analytics, usage tracking, bug reporting Up to 2 years Yes
Functional Preferences, language, location, chat history Up to 1 year Yes (may affect features)
Advertising Personalized ads, retargeting, third-party tracking Up to 6 months Yes

4. Third-Party Cookies

We may work with trusted third-party partners who set their own cookies to provide services such as analytics, customer support, payment processing, and advertising. These partners include:

  • Analytics Providers: Help us understand platform usage and improve user experience.
  • Advertising Networks: May show LoveLink ads on other websites and track ad engagement.
  • Communication & Support Tools: Enable live chat, email delivery, and customer service features.

Third-party cookies are governed by their own privacy policies. We do not control these cookies and encourage you to review the respective providers' policies for more information.

5. Managing Your Cookie Preferences

You have full control over cookies. You can:

  • Adjust your browser settings to block or delete cookies (note: this may limit platform functionality)
  • Use our Cookie Preference Center to opt in/out of non-essential cookies
  • Enable "Do Not Track" signals in your browser (we respect DNT preferences where applicable)
  • Unsubscribe from marketing communications using links in our emails
Important: Blocking essential cookies may prevent you from logging in, using messaging features, or accessing match recommendations. If you disable all cookies, your experience may be limited.

6. Cookies for Minors

LoveLink is intended for users aged 18 and older. We do not knowingly collect cookies or data from minors. If you believe a minor has provided information, please contact us immediately at privacy@lovelink.com.

7. Updates to This Policy

We may update this Cookie Policy periodically to reflect changes in technology, legal requirements, or our practices. When we make significant changes, we will notify you via email or a prominent notice on our platform. Your continued use of LoveLink after updates constitutes acceptance of the revised policy.

8. Contact Us

If you have questions about this Cookie Policy, our data practices, or wish to exercise your privacy rights, please contact our Data Protection Team:

Email: privacy@lovelink.com
Address: LoveLink Inc., 123 Connection Ave, Suite 400, San Francisco, CA 94105
Response Time: Within 30 days

For California residents, you have additional rights under the CCPA/CPRA. For EU/UK residents, you have rights under the GDPR. Please refer to our Privacy Policy for details on exercising these rights.

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