Growth engineering bridges the gap between marketing, product, and engineering. I build systematic, measurable growth loops that turn traffic into revenue without relying on luck.
A unified framework combining analytics, experimentation, and engineering to systematically accelerate your key business metrics.
Unified tracking, clean data pipelines, and real-time dashboards that give you a single source of truth for every funnel step.
Hypothesis-driven A/B testing, multivariate experiments, and rapid iteration cycles to continuously optimize conversion rates.
Core Web Vitals optimization, bundle splitting, and edge rendering to eliminate friction and keep bounce rates low.
Behavioral triggers, lifecycle emails, retargeting pixels, and growth loops that compound engagement and LTV.
A repeatable, scalable process that minimizes guesswork and maximizes ROI.
Technical audit, funnel mapping, and data quality assessment to establish accurate baselines.
Prioritized experiment backlog based on impact, confidence, and effort scoring.
Agile implementation of experiments, tracking events, and performance optimizations.
Winning variants are codified into production systems and automated for compounding growth.
Leveraging modern, battle-tested tools to build reliable, scalable growth systems.
Real outcomes from systematic experimentation and engineering-driven optimization.
Reduced friction with progressive forms, trust signals, and cart abandonment flows. Implemented in 3 sprints.
Implemented server-side tracking, consent mode v2, and predictive audiences. Cut CAC by 28% in 60 days.
Edge caching, image optimization, and route splitting transformed a 2.1s LCP to 0.8s, boosting organic traffic.
Everything you need to know about working with a growth engineer.
Traditional web development focuses on features, delivery, and stability. Growth engineering is metric-obsessed: every line of code is tied to a business KPI, backed by data, and validated through experimentation before scaling.
We work in 2-week growth sprints. Each sprint includes 2-3 high-impact experiments, tracking implementations, or performance optimizations. You get weekly reporting, dashboard access, and clear ROI tracking.
Both. I can embed with your product/marketing team to fill growth gaps, or act as a fractional growth lead managing experiments, analytics, and technical implementation from start to finish.
Quick wins (tracking fixes, speed boosts, friction removal) typically show impact within 2-4 weeks. Systematic growth loops and compounding experiments usually yield significant ROI within 60-90 days.
Book a complimentary 30-minute Growth Audit. I'll analyze your funnel, identify quick wins, and map out a data-backed experiment roadmap.