Cookies & Tracking Technologies Policy
At StarWave Entertainment, we believe in transparency. This policy explains how we use cookies and similar tracking technologies to deliver seamless, personalized entertainment experiences across our platforms, apps, and live events.
1. Introduction
StarWave Entertainment ("we," "our," or "us") operates digital platforms, streaming services, event booking systems, and marketing campaigns that utilize cookies and related tracking technologies. This document outlines what these technologies are, how they are used on our properties, and how you can control them.
By accessing or using StarWave Entertainment services, you acknowledge that cookies and tracking technologies may be used in accordance with this policy and our Privacy Policy.
2. What Are Cookies & Tracking Technologies?
Cookies are small text files stored on your device when you visit a website or app. Tracking technologies encompass a broader range of tools, including pixels, SDKs, web beacons, and local storage, that collect information about your device, browsing behavior, and interactions with our services.
These technologies help us maintain security, remember your preferences, analyze platform performance, and deliver relevant entertainment content and advertisements.
3. How We Use Tracking Technologies
We deploy cookies and tracking tools across our streaming platform, event registration portals, mobile applications, and marketing websites for the following purposes:
- Authentication & Security: Keeping you logged in securely and protecting against fraudulent activity.
- Personalization: Remembering your content preferences, watch history, and regional settings.
- Analytics & Performance: Understanding how users navigate our platform to improve streaming quality and UI/UX.
- Content Optimization: Delivering region-specific programming, subtitles, and audio tracks.
- Marketing & Advertising: Showing relevant promotions for new releases, live events, and merchandise.
4. Types of Cookies & Tracking Technologies
We categorize our tracking technologies based on their function and necessity:
| Category | Purpose | Duration | Required? |
|---|---|---|---|
| Essential | Session management, login authentication, CSRF protection | Session / 30 days | Yes |
| Analytics | Platform performance, crash reporting, feature usage metrics | 13 months | No |
| Functional | Language preferences, playback quality settings, watchlist sync | 2 years | No |
| Marketing | Campaign tracking, ad personalization, retargeting pixels | 180 days | No |
| Social/Embedded | Third-party embeds (YouTube, Spotify widgets, social sharing) | Varies | No |
💡 Note: Essential cookies cannot be disabled as they are required for core platform functionality. All other categories can be managed via our cookie preferences panel.
5. Third-Party Tracking Technologies
We partner with trusted third-party service providers to enhance our entertainment platforms. These vendors may set their own cookies or tracking pixels according to their own privacy policies:
- Analytics Partners: Google Analytics, Mixpanel, Firebase (device & usage analytics)
- CDN & Streaming: Cloudflare, AWS CloudFront, Akamai (content delivery & buffering optimization)
- Ad & Marketing Networks: Meta Pixel, Google Ads, TikTok Pixels, The Trade Desk (campaign measurement)
- Payment Processors: Stripe, PayPal, Apple Pay (secure transaction verification)
- Customer Support: Zendesk, Intercom (ticketing & live chat optimization)
StarWave Entertainment does not control third-party cookies. We encourage you to review the privacy policies of these vendors for detailed information on their data practices.
6. How to Manage or Disable Cookies
You have several options to control tracking technologies:
🌐 Browser Settings
Most modern browsers allow you to block, delete, or limit cookies. Instructions vary by browser but can typically be found in Settings > Privacy & Security. Note that disabling essential cookies may limit platform functionality.
📱 App Settings
Within the StarWave mobile application, navigate to Settings → Privacy → Cookie & Tracking Preferences to toggle analytics and marketing tracking.
🔔 Opt-Out Tools
- Network Advertising Initiative (NAI) Opt-Out
- Digital Advertising Alliance (DAA) Opt-Out
- Google Ads Personalization Control
⚠️ Important: Disabling tracking technologies may affect personalized recommendations, event notifications, and ad-free experience availability.
7. Updates to This Policy
We may revise this Cookies & Tracking Technologies Policy periodically to reflect changes in technology, legal requirements, or business practices. Material changes will be communicated via our platform, email notifications, or a prominent notice on our website.
The "Last Updated" date at the top of this page indicates when the policy was most recently modified. Continued use of StarWave Entertainment services after changes constitutes acceptance of the updated policy.
8. Contact Us
If you have questions, concerns, or requests regarding our use of cookies and tracking technologies, please reach out to our Data Protection team:
- Email: privacy@starwave-entertainment.com
- Mail: StarWave Entertainment, Privacy Department, 123 Sunset Blvd, Suite 400, Hollywood, CA 90028
- Support Portal: support.starwave.com
We are committed to responding to all legitimate inquiries within 30 business days.