Media & Brand Guidelines
Official standards for representing StarWave Entertainment in press, digital, print, and partnership materials. Consistency builds trust.
Overview
These guidelines ensure that all media, marketing, and collaborative materials reflect StarWave Entertainment's creative vision, professional standards, and brand identity. Please review the complete document before publishing or distributing content featuring our brand.
🎯 Core Principles
- Authenticity: Storytelling must feel genuine and culturally resonant.
- Innovation: Embrace cutting-edge visuals and forward-thinking design.
- Professionalism: Maintain high production value across all touchpoints.
- Consistency: Use approved assets, colors, and typography uniformly.
Logo Usage
The StarWave logo is a registered trademark. Always use the official digital assets provided in the download section. Never alter proportions, colors, or add effects.
📏 Clear Space & Sizing
Maintain a minimum clear space equal to 1.5x the height of the "S" around the logo. Minimum digital width: 120px. Minimum print width: 25mm.
✅ Do
Use official SVG/PNG files • Maintain clear space • Scale proportionally • Use on contrasting backgrounds
❌ Don't
Stretch or skew • Add shadows/glows • Change colors • Place on busy images • Rotate or flip
Brand Colors
Our palette balances cinematic depth with vibrant energy. Use the exact hex/RGB values below for digital and print materials.
Typography
We use a dual-typeface system: Space Grotesk for headings (modern, cinematic) and Inter for body text (clean, highly readable).
📐 Hierarchy Rules
- Use max 2 heading levels per screen
- Line height: 1.5 for body, 1.2 for headings
- Letter spacing: 0 for body, +0.5px for caps
🌐 Fallback Stack
font-family: 'Space Grotesk', 'Inter', -apple-system, BlinkMacSystemFont, sans-serif;
Imagery & Visual Style
Photography and graphics should feel cinematic, immersive, and culturally diverse. Avoid generic stock imagery.
Cinematic Composition
Use wide shots, dramatic lighting, and intentional framing. Rule of thirds applies. Dark moody tones preferred over flat bright lighting.
Representation & Diversity
Cast and subjects must reflect global audiences. Authentic representation over tokenism. Include diverse age, ethnicity, and ability ranges.
Post-Processing
Apply subtle film grain, slight vignette, and cinematic color grading. Avoid heavy filters or saturated "Instagram" aesthetics.
Voice & Tone
StarWave communicates with confidence, creativity, and warmth. We speak like industry leaders who respect the craft.
Creative & Bold
We push boundaries but stay grounded in storytelling. Use vivid language that evokes emotion.
Professional & Respectful
Clear, jargon-free communication. We honor talent, partners, and audiences equally.
Forward-Looking
We embrace tech, innovation, and cultural shifts. Language should feel current, not corporate.
📝 Messaging Examples
Press & Asset Downloads
Download official logos, press kits, and brand templates. For embargoed materials, please request access through our media desk.
Complete Brand Kit
Logos, fonts, color palettes, UI components, and template files.
Download ZIP (48MB)Press & Media Kit
Company overview, leadership bios, press photos, and fact sheets.
Download PDF (12MB)Need Approved Assets or Media Approval?
Our media team reviews all third-party campaigns within 24 hours. Submit your creative brief or draft for fast-track approval.
📧 media@starwaveentertainment.com
Social Media Guidelines
When posting about StarWave on social platforms, follow these standards to maintain brand integrity.
Handles & Tagging
Primary: @StarWaveEnt • Instagram/TikTok: @StarWaveOfficial • X: @StarWaveMedia • Always tag correctly in campaign posts.
Format Specs
IG Feed: 1080x1080 • Stories/Reels: 1080x1920 • X/LinkedIn: 1200x628 • Maintain 15% safe zone for UI overlays.
Hashtag Strategy
Use #StarWaveEnt + 2-3 campaign-specific tags. Avoid generic or trending tags unrelated to content. Max 5 hashtags per post.