Logo Variations

Use the appropriate mark based on background contrast and space constraints. Never stretch, recolor, or add effects.

That Is A Q

Primary Horizontal

Default usage • Dark backgrounds

That Is A Q

Reversed Horizontal

Light/White backgrounds

\n
Q

Monogram Mark

Favicons, app icons, tight spaces

Usage Guidelines

  • Maintain minimum clear space equal to the height of the 'Q' mark
  • Never rotate, skew, or apply drop shadows
  • Do not place on busy or low-contrast backgrounds
  • Always use vector formats for print/large scale

Color Palette

Our core palette balances depth, clarity, and energy. Click any swatch to copy the hex code.

Primary

Brand Accent

#6C5CE7

Secondary

Teal Gradient

#00CEC9

Base

Deep Navy

#0A0E27

Surface

Light Navy

#121638

Accent

Coral Highlight

#FD79A8

Accent

Gold Status

#FDCB6E

Typography System

Clean, modern, and highly readable. Headings use Space Grotesk; body text uses Inter.

Font Scale & Hierarchy

48pxPage Headers
32pxSection Titles
24pxCard Headings
16pxBody text for paragraphs, descriptions, and standard UI elements.
14pxCaptions, metadata, and helper text.

Typographic Rules

  • Line Height: 1.6 for body, 1.2–1.3 for headings
  • Weight Usage: 400 Regular, 500 Medium, 600 Semi-Bold, 700 Bold, 800 Extra Bold
  • Alignment: Left-aligned for readability; center only for hero/CTA text
  • Contrast: Minimum 4.5:1 ratio for body text against background
  • Spacing: Use 8px baseline grid for vertical rhythm

Downloadable Assets

Production-ready files for web, print, and partner collaborations.

📐Vector

Logo Pack (SVG/AI)

Scalable vector formats for print and high-res digital use. Includes all variations.

🖼️Raster

Logo Pack (PNG)

Transparent background PNGs in 2x and 3x resolutions for web and mobile.

🎨Design

UI Kit & Tokens (Figma)

Complete component library with auto-layout, variables, and style guides.

📄Docs

Brand Guidelines (PDF)

Full style guide including voice, tone, imagery, and compliance standards.

Brand Support & SLA

Need custom assets, brand approvals, or technical support? Our brand ops team is here to help.

Contact & Requests

📧
Brand Requestsbrand@thatisaq.com
👥
Partner Asset Portalpartners@thatisaq.com
🛠️
Design System Supportdesign-ops@thatisaq.com

Response SLA

All brand requests are reviewed and fulfilled within guaranteed timeframes.

All Systems Operational

Standard turnaround: 24–48 hours
Priority/Partner: < 4 hours

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