Cookies & Tracking Policy
Last Updated: December 15, 2024
This Cookies & Tracking Policy explains how The Daily Pulse ("we," "our," or "us") uses cookies and similar tracking technologies on our website, apps, and digital properties (collectively, the "Service"). This policy supplements our main Privacy Policy.
By using our Service, you consent to the use of cookies and tracking technologies in accordance with this policy. You may manage or withdraw your consent at any time through the settings provided below.
1. What Are Cookies & Tracking Technologies?
Cookies are small text files stored on your device when you visit a website. Tracking technologies include pixels, web beacons, local storage, SDKs, and fingerprinting techniques. These tools help us recognize your device, remember preferences, analyze usage, and deliver relevant content.
2. Types of Cookies We Use
| Category | Purpose | Examples | Required? |
|---|---|---|---|
| Strictly Necessary | Essential for site operation, security, and core functionality. | Session tokens, CSRF protection, load balancing | Yes |
| Analytics & Performance | Measure traffic, usage patterns, and site performance. | Google Analytics, Hotjar, custom event tracking | No |
| Functionality & Preferences | Remember user settings, language, region, and login state. | Theme preferences, font size, remembered region | No |
| Advertising & Targeting | Deliver personalized ads, measure campaign effectiveness, prevent ad fatigue. | Ad network cookies, conversion pixels, retargeting tags | No |
3. Third-Party Tracking
We work with trusted third-party providers that may set their own cookies when you access our Service. These providers operate independently and have their own privacy policies and consent mechanisms.
- Analytics: Google Analytics, Adobe Analytics, Mixpanel
- Ad Tech: Google Ad Manager, Mediasmart, Pubmatic
- Social & Content: YouTube embeds, Twitter/X widgets, newsletter providers (Mailchimp, Substack)
- Security & Fraud Prevention: Cloudflare, reCAPTCHA, Datadome
Third parties may use device fingerprinting, advertising IDs (GAID/IDFA), and cross-site tracking to deliver personalized experiences. We do not control or access data collected by these parties once it leaves our platform.
4. How to Manage or Opt-Out
You have full control over cookies and tracking. You may adjust your preferences at any time:
- Cookie Consent Banner: Use the settings link to accept, reject, or customize tracking categories.
- Browser Settings: Most browsers allow you to block, delete, or receive alerts for cookies. Visit aboutcookies.org for guidance.
- Do Not Track (DNT): We respect DNT browser signals where technically feasible. Enable DNT in your browser preferences to signal your preference.
- Advertising Opt-Out: Manage ad personalization via the Google Ads Settings or the Digital Advertising Alliance opt-out portal.
- Mobile Apps: Adjust device-level ad tracking settings in iOS (Settings → Privacy & Security → Tracking) or Android (Settings → Privacy → Ads).
Please note that disabling certain cookies may impact site functionality, personalized content, or your ability to access specific features.
5. Updates to This Policy
We may update this Cookies & Tracking Policy to reflect changes in technology, legal requirements, or our practices. Material changes will be communicated via our website, app notifications, or email. The "Last Updated" date at the top of this page indicates the most recent revision.
6. Contact Us
If you have questions, concerns, or requests regarding our use of cookies and tracking technologies, please contact our Data Protection team:
- Email: privacy@thedailypulse.com
- Mail: The Daily Pulse, Privacy Compliance Department, 1200 Journalism Way, Suite 400, New York, NY 10001, USA
We aim to respond to all inquiries within 10 business days.