Stop wasting budget on clicks that don't convert. We engineer data-driven paid search strategies that capture high-intent traffic and scale your revenue.
Pay-per-click advertising is one of the most immediate ways to generate qualified leads and sales. But without strategic keyword targeting, compelling ad copy, and relentless optimization, your budget drains without results.
At Well Known, we treat every dollar like it's our own. Our certified PPC specialists build campaigns across Google Ads, Microsoft Advertising, and social platforms that align with your business goals, track every conversion, and continuously optimize for maximum return.
Avg. ROAS Increase
Lower CPA
Ad Spend Managed
Campaign Monitoring
A proven 4-phase framework that eliminates guesswork and maximizes performance.
We analyze historical performance, competitor positioning, and search intent to identify high-value keyword opportunities.
Campaign architecture built for relevance: tight ad groups, negative keyword lists, and bid strategies aligned to your KPIs.
Conversion tracking implemented, landing pages optimized, and ads deployed with A/B tested creatives and extensions.
Weekly bid adjustments, search term mining, creative refreshes, and budget reallocation to compound performance over time.
Full-funnel paid media management tailored to your industry and objectives.
Text ads on Google & Bing targeting high-intent commercial queries with precision match types and responsive formats.
Visual campaigns across the Google Display Network and YouTube to build awareness and retarget warm audiences.
Dynamic and standard retargeting strategies that re-engage visitors who didn't convert on their first visit.
Product listing ads and smart shopping campaigns optimized for e-commerce conversion rates and margin protection.
Custom dashboards with transparent attribution, CPA tracking, and monthly strategy reviews with actionable insights.
High-converting destination pages built specifically for paid traffic to maximize quality score and conversion rates.
A mid-market software company was burning $25k/month on poorly structured Google Ads campaigns with diminishing returns. We rebuilt their account architecture, implemented granular conversion tracking, launched competitor conquesting, and optimized landing page flows.
Within 90 days, qualified demo requests tripled while reducing cost per lead by 42%. The campaign now consistently delivers a 3.4x ROAS with room for further budget scaling.
PPC budgets vary by industry, competition, and goals. We typically recommend starting with $1,500–$5,000/month for small businesses and $10,000+/month for established brands. Our onboarding audit includes a custom budget recommendation based on your CPA targets and market data.
Unlike SEO, PPC delivers traffic immediately upon launch. However, optimization takes 2–4 weeks of data collection to refine bidding, adjust targeting, and improve conversion rates. Most clients see meaningful ROI within the first 60 days.
You pay advertising platforms (Google, Microsoft, Meta, etc.) directly. This ensures full transparency and ownership of your accounts. We charge a monthly management fee or performance-based rate, never a percentage of ad spend.
We are certified experts in Google Ads, Microsoft Advertising, and LinkedIn Campaign Manager. We also manage paid social on Meta and TikTok when it aligns with your funnel strategy. Platform selection is guided by where your buyers actually spend time.
Book a free 30-minute audit of your current paid search performance. We'll show you exactly where your budget is leaking and how to fix it.
Request Your Free Audit →