Brand Logos

Primary Logo SVG / PNG
WK

Use on light and dark backgrounds. Maintain minimum clear space equal to the height of the "W".

Secondary / Horizontal SVG / PNG
WellKnown

Optimized for headers, email signatures, and constrained horizontal spaces.

Monochrome & Favicon 16x16 / 32x32
WK
WK

Single-color variants for print, embroidery, and browser tabs.

Color Palette

#0a0f1c
Primary Dark
#111827
Surface
#c8a44e
Accent Gold
#e2c87a
Light Gold
#f8fafc
Text Light
#94a3b8
Muted Text

Click any swatch to copy the HEX value to your clipboard.

Typography System

Playfair Display

Elegant, high-contrast serif used for headlines, brand marks, and editorial features. Conveys luxury and authority.

Headings Quotes Brand Mark

Inter

Clean, highly readable sans-serif optimized for digital interfaces, body copy, and UI components.

Body Copy UI Elements Navigation

Iconography & UI Elements

Vector icons follow a 2px stroke weight with rounded caps. Click to preview accent application.

Download Resource Packs

📦 Complete Brand Kit

SVG, PNG, PDF, Figma source, fonts & color codes • 24.8 MB

📘 Official Guidelines (PDF)

Logo usage, spacing, dos & don'ts, partner requirements • 4.2 MB

🎨 Press & Media Assets

High-res photos, b-roll, CEO headshots, product shots • 118 MB

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