Table of Contents
01 — Overview & Commitment
Aevum News is committed to maintaining the highest standards of journalism while providing valuable advertising opportunities for brands that align with our values. Our advertising practices are built on transparency, integrity, and a strict separation between commercial content and editorial reporting.
We welcome partnerships with advertisers who prioritize ethical marketing, respect audience trust, and contribute to constructive public discourse. All advertising on Aevum News is subject to review and must comply with this policy.
02 — Editorial Independence
Our newsroom operates with complete editorial autonomy. Advertising relationships never influence editorial decisions, story selection, or journalistic perspective.
Core Principles:
- Clear Separation: Paid content is never placed alongside editorial news without explicit labeling and spatial separation.
- No Editorial Influence: Advertisers have zero control over news coverage, commentary, or reporting.
- Transparent Labeling: All sponsored, native, or branded content is clearly marked with "Paid Partnership," "Sponsored," or "Advertisement".
- Rejection Policy: We reserve the right to decline any advertising that compromises journalistic integrity, promotes harmful content, or violates our guidelines.
"At Aevum News, trust is our currency. We never sell editorial influence, and we never compromise factual reporting for commercial interest."
03 — Acceptable Ad Formats
We support a range of advertising formats designed to engage audiences respectfully without disrupting the reading experience.
| Format | Placement | Labeling |
|---|---|---|
| Display Banners | Header, sidebar, interstitial | "Ad" badge |
| Native/Sponsored Articles | Designated commerce hub | "Sponsored Content" header |
| Video Pre-roll | Before editorial videos | "Advertisement" overlay |
| Newsletter Sponsorships | Daily digest & deep dives | Clearly marked sponsor section |
| Event & Webcast Partners | Aevum Insights platform | Co-branded disclosure |
All interactive or auto-playing media must include clear user controls and comply with accessibility standards.
04 — Brand Safety & Content Guidelines
We maintain a safe, respectful environment for both readers and advertisers. Our content moderation and ad placement algorithms ensure brands are associated with appropriate editorial context.
Prohibited Advertising:
- Deceptive, fraudulent, or misleading claims
- Products or services that promote hate, discrimination, or violence
- Unregulated financial schemes, pyramid models, or high-yield investment promises
- Adult content, explicit material, or non-consensual imagery
- Counterfeit goods, illegal substances, or restricted pharmaceuticals
- Political misinformation or unverified health claims
Contextual Exclusions:
Advertisers may opt out of placements adjacent to sensitive topics including but not limited to: armed conflict, natural disasters, severe criminal violence, or public health crises. We provide granular exclusion controls through our ad portal.
05 — Data Usage & Privacy
Aevum News prioritizes reader privacy. We adhere to GDPR, CCPA, and other applicable data protection regulations. Advertising technologies used on our platform comply with privacy-first standards.
- Consent Management: All non-essential cookies require explicit user consent via our CMP (Cookie Management Platform).
- First-Party Focus: We prioritize contextual targeting and first-party engagement data over invasive third-party tracking.
- No Sale of Personal Data: We never sell individual reader data to advertisers or data brokers.
- Ad Tech Vetting: All partners must pass our privacy and security audit before integration.
06 — Measurement & Reporting
Transparency in performance is non-negotiable. We use industry-standard verification and provide advertisers with clear, auditable metrics.
- Viewability: Minimum 70% MRC-standard viewability threshold for all display and video inventory.
- Third-Party Verification: Campaigns can be validated through IAS, DoubleVerify, or Mopub.
- Real-Time Dashboards: Advertisers receive access to branded reporting portals with impressions, clicks, engagement, and conversion metrics.
- Anti-Fraud: Advanced bot detection and traffic validation ensure 99.8% human viewability.
07 — Regulatory & Industry Compliance
All advertising on Aevum News complies with:
- FCC and FTC disclosure guidelines for sponsored content
- IAB Europe Transparency & Consent Framework
- ASA/CCPA advertising standards
- WHO guidelines for health and pharmaceutical advertising
- GDPR ePrivacy Directive for digital targeting
We conduct quarterly audits of ad partners and maintain an open compliance portal for regulatory inquiries.
Ready to Partner With Aevum?
Our advertising team is ready to help you align your brand with trusted, high-impact journalism. Request our media kit or schedule a strategy session.
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