Cup Source Brand Kit
Welcome to the official brand guidelines for Cup Source. This document ensures consistent application of our visual identity across all platforms, materials, and partnerships.
Logos & Mark
Use the primary logo for most applications. The icon-only mark is reserved for small spaces like favicons or social avatars. Always maintain clear space equal to 12px around the logo.
Color Palette
Our colors reflect warmth, sustainability, and premium quality. Cup Orange is the primary brand color used for calls-to-action and accents.
Typography
We use Inter for digital interfaces and Segoe UI as a system fallback. Headings should always be bold/heavy, while body text remains accessible and clean.
Heading 1
Heading 2
Heading 3
Body Text — The quick brown fox jumps over the lazy dog.
Button Label
Usage Rules
Follow these dos and don'ts to maintain brand integrity across all touchpoints.
Maintain Clear Space
Always leave padding around the logo equal to the height of the "C" in Cup Source.
Never Distort
Do not stretch, skew, or rotate the logo. Keep proportions locked.
Min Size
Ensure the logo is legible. Minimum width is 48px for digital and 1 inch for print.
No Backgrounds
Do not place the primary logo on busy patterns or low-contrast backgrounds.
Imagery Style
Photography should feel warm, tactile, and authentic. Focus on textures of paper, steam, coffee, and hands holding products. Use natural lighting and earthy tones.
Tone of Voice
Cup Source is Professional, Helpful, and Sustainable. We speak with confidence but approachability. We value clarity and environmental responsibility.
- ✅ Direct: "Order bulk cups with custom printing in 3 clicks."
- ✅ Eco-Focused: "Reduce waste with our compostable packaging line."
- ❌ Avoid Jargon: Don't say "leveraging synergies." Say "working together."
- ❌ Avoid Casual Slang: Keep it B2B professional.
Downloads
Access brand assets for marketing, presentations, and development.