Everything partners, press, and retailers need to accurately represent Cup Source. High-resolution files, brand standards, and marketing resources.
Official vector and raster files for print and digital use. Always use the primary logo unless specified otherwise.
Standard logo for light backgrounds. Includes icon and wordmark.
Optimized for dark backgrounds, video overlays, and photography.
For fax, embroidery, stamps, or one-color print applications.
Standalone cup icon for small-scale digital use and social avatars.
Professional studio shots and lifestyle photography for e-commerce, catalogs, and retail displays.
Clean, cut-out product photography ideal for online stores and listings.
High-res PNGs for easy compositing into custom layouts and ads.
Contextual imagery showing products in real-world service environments.
Logistics and bulk packaging imagery for B2B catalogs and fulfillment.
Official documents for journalists, affiliates, and channel partners. Updated quarterly.
Overview of Cup Source, founding year, certifications, and key metrics.
Complete standards for typography, color usage, logo clear space, and dos/don'ts.
Official announcements, product launches, and sustainability milestones.
Direct lines for interviews, feature requests, and partnership inquiries.
Ensure consistent representation across all touchpoints. Please review before using assets.
Maintain a minimum clear space equal to the height of the cup icon on all sides. Minimum digital width: 120px. Minimum print width: 1.5 inches.
Primary: Espresso (#3B2315), Warm Brown (#8B5E3C), Gold (#D4A053), Accent Orange (#E07B39). Do not substitute with unverified hex codes.
Do not stretch, skew, add effects (drop shadow, glow), change proportions, or place on busy/low-contrast backgrounds.
Primary: Segoe UI / System Sans. Fallback: Helvetica, Arial. Use bold/semibold for headings, regular for body. Avoid decorative fonts.
Can't find the exact file or format you need? Our brand team can generate custom mockups, translated versions, or specialized cuts.