Brand Assets
Everything you need to represent FlowCMS accurately. Download logos, reference our color palette, and follow usage guidelines to maintain consistency.
Logo Variations
Use the appropriate version based on your background. Always maintain clear space around the logo.
Primary (Light Background)
Primary (Dark Background)
Stacked / Favicon
Monochrome
Color Palette
Click any swatch to copy the HEX code. Use these colors consistently across all touchpoints.
Type System
We use Inter for all digital interfaces. Maintain the hierarchy below for maximum readability.
Font Families
Load Inter via Google Fonts or local variable font. Use weights 400, 500, 600, 700, 800.
Type Scale
Display Heading
Section Heading
Subheading
Do's & Don'ts
Keep the brand consistent. Follow these rules when using FlowCMS assets.
Use Approved Colors
Always use colors from the official palette. Maintain contrast ratios of 4.5:1 for accessibility.
Maintain Clear Space
Keep a minimum padding equal to the height of the lightning bolt icon around the logo.
Don't Stretch or Distort
Never scale the logo non-uniformly. Keep aspect ratio locked at 16:4 for horizontal mark.
Don't Add Effects
Avoid drop shadows, gradients, strokes, or transparency effects on the logo or brand colors.
Use SVGs for Digital
Always use scalable vector formats for web, app, and presentation materials.
Don't Change Typography
Stick to Inter for all UI text. Custom font substitutions require brand team approval.